I have helped many families start online businesses. Because of my expertise, I'm often asked questions about selling on the Internet. The question I most often hear is, "What types of businesses have been successful in e-commerce? What can I sell?" I have the answer.
If you are also asking, "What type of businesses have been successful in e-commerce?" I challenge you to change your thinking. Right now, you're asking the wrong question. Products come, and products go; fashions change with each new season. Clients, however, can be very loyal. Once you find your niche, take a few simple steps to make them feel valued. This will help insulate your business from changing trends.
Start by collecting basic information on your customers, just their name and e-mail addresses to start. Get an autoresponder, a program which will quickly and easily capture this information from incoming e-mails. These auto responders can also be used to send e-mails to customers, selling your product or service even while you sleep.
Let's use an example. Bob joins your e-mail list using a simple capture form on your webpage. The next day, he gets an e-mail thanking him for visiting your site. One week later, Bob receives an e-mail to tell him about your great new sale. After that, Bob receives weekly e-mails telling him what you are selling and how it can help him. Your auto responders do all the work for you, so you can relax.
Sally will not receive the same message 17 that Bob is receiving because she needs to receive messages 1 through 16 first! The messages that Bob is receiving since he joined a month before will not make sense to her. That is why you need to send sequential emails through an autoresponder.
Think about that! How many of your products require more than one email to answer all the objections your customers have? Or how many of your products require some basic knowledge before your customers realize they can't live without it? Nothing is better than sequential emails for getting the job done.
Sequential e-mails ensure that all your clients get the same information, no matter when they join your e-mail list. Your clients will never again miss a valuable promotion, and you will increase your clientele.
I cannot stress enough how important this is. Put an e-mail capture form on your most popular page; usually, this will be your home page. Offer something valuable to your customers in exchange for their e-mail addresses (as an example, I offer mini-courses for marketing online). You don't need anything expensive. Create an article, a report, even a mini-course - anything that will help your client, and convince them to provide you with an e-mail address.
Concentrate on building that list of email subscribers and you will have an online business for years to come. Neglect building an email list and you are at the mercy of products that may not last through year's end!
If you are also asking, "What type of businesses have been successful in e-commerce?" I challenge you to change your thinking. Right now, you're asking the wrong question. Products come, and products go; fashions change with each new season. Clients, however, can be very loyal. Once you find your niche, take a few simple steps to make them feel valued. This will help insulate your business from changing trends.
Start by collecting basic information on your customers, just their name and e-mail addresses to start. Get an autoresponder, a program which will quickly and easily capture this information from incoming e-mails. These auto responders can also be used to send e-mails to customers, selling your product or service even while you sleep.
Let's use an example. Bob joins your e-mail list using a simple capture form on your webpage. The next day, he gets an e-mail thanking him for visiting your site. One week later, Bob receives an e-mail to tell him about your great new sale. After that, Bob receives weekly e-mails telling him what you are selling and how it can help him. Your auto responders do all the work for you, so you can relax.
Sally will not receive the same message 17 that Bob is receiving because she needs to receive messages 1 through 16 first! The messages that Bob is receiving since he joined a month before will not make sense to her. That is why you need to send sequential emails through an autoresponder.
Think about that! How many of your products require more than one email to answer all the objections your customers have? Or how many of your products require some basic knowledge before your customers realize they can't live without it? Nothing is better than sequential emails for getting the job done.
Sequential e-mails ensure that all your clients get the same information, no matter when they join your e-mail list. Your clients will never again miss a valuable promotion, and you will increase your clientele.
I cannot stress enough how important this is. Put an e-mail capture form on your most popular page; usually, this will be your home page. Offer something valuable to your customers in exchange for their e-mail addresses (as an example, I offer mini-courses for marketing online). You don't need anything expensive. Create an article, a report, even a mini-course - anything that will help your client, and convince them to provide you with an e-mail address.
Concentrate on building that list of email subscribers and you will have an online business for years to come. Neglect building an email list and you are at the mercy of products that may not last through year's end!
About the Author:
Stephen Beck teaches families how to write an ebook. Get his 3 free videos at http://www.8weekstoprofits.com so your family can begin your ebook business today.
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