What is a "Marketing Funnel"? And why do I need one?
If you're selling something online, like a service, a business opportunity, a product or whatever...the "marketing funnel" will be a hugely powerful strategy to help you generate a massive amount of free traffic to your website. The marketing funnel is used by many of the top marketers across the net.
Let me explain the analogy. The narrow end of the funnel is your opt-in page or website, where prospects enter their email address and go through to make a direct sale. The wide end of the funnel is the catchment area, for all the potential online traffic coming from a wide variety of sources. If you build a very large, far-reaching funnel, you can drive an enormous amount of traffic.
So what makes up the wide end of the funnel?
Mostly, this will only be limited by your imagination and how big you want the funnel to be.
A powerful and productive funnel would certainly include some of the following areas: -
- Social Media sites, eg. Facebook, Myspace, Twitter and Orkut
- Video Media channels such as YouTube, Metacafe, Viddler and Revver
- Article Sites, eg. Ezine Articles, Article Base and Buzzle
- Blogs such as Blogspot, Wordpress and Wikis
- Social Review Sites, eg. Squidoo and Hubpages
In addition to this, you may also want to consider the following;
- Press Release sites, eg. Free-Press-Release.com
- Picture sites like Flickr and Zoomr
- Social Bookmarking and linking sites, eg. Delicious, Digg, Stumbleupon and Propeller
Because of the massive amounts of people who use these social sites, you're able to generate all the traffic youll ever need, simply by establishing and maintaining a presence on them.
The idea is to be putting out regular content to as many places as possible. And always make sure you're linking back to your opt-in page.
This strategy will boost your appearance as an authority figure, build your online presence, and expose you to a never-ending supply of prospects for you business. And you can effectively leverage your time. For example, just one article can provide you with an incredible amount of content for all these different networks.
One additional benefit of this system is that it will greatly improve your search rankings for your main website in Google, Yahoo and others due to all the back links.
Once youre set up, the time required will become considerably less and less. But yes, it does take some time initially in setting up a quality social media traffic network.
After the initial set up of your accounts, which is where the biggest chunk of your time will go...all you'll need to do is schedule in some time to add more content. This is a continuous process, but it all adds up and you'll see it growing and growing.
As you gradually build your funnel, you will become very proficient at this and will see very fast results. Obviously this isn't something that can be mastered overnight, but the more you do it the bigger the pay off will be.
Like many other things; the more you do, the more you'll learn. You'll soon find faster and easier ways to accomplish your big goals.
With being on the networks for a longer period of time, there'll be a snowball effect. You will accumulate a gigantic amount of credibility and followers.
Naturally, followers who like and trust you equals tons of traffic, which will ultimately lead to tons of sales and huge profits. Which is of course, the name of the game!
Wishing you Great Success, Graeme Stuart YourSuccessNetBiz.com
If you're selling something online, like a service, a business opportunity, a product or whatever...the "marketing funnel" will be a hugely powerful strategy to help you generate a massive amount of free traffic to your website. The marketing funnel is used by many of the top marketers across the net.
Let me explain the analogy. The narrow end of the funnel is your opt-in page or website, where prospects enter their email address and go through to make a direct sale. The wide end of the funnel is the catchment area, for all the potential online traffic coming from a wide variety of sources. If you build a very large, far-reaching funnel, you can drive an enormous amount of traffic.
So what makes up the wide end of the funnel?
Mostly, this will only be limited by your imagination and how big you want the funnel to be.
A powerful and productive funnel would certainly include some of the following areas: -
- Social Media sites, eg. Facebook, Myspace, Twitter and Orkut
- Video Media channels such as YouTube, Metacafe, Viddler and Revver
- Article Sites, eg. Ezine Articles, Article Base and Buzzle
- Blogs such as Blogspot, Wordpress and Wikis
- Social Review Sites, eg. Squidoo and Hubpages
In addition to this, you may also want to consider the following;
- Press Release sites, eg. Free-Press-Release.com
- Picture sites like Flickr and Zoomr
- Social Bookmarking and linking sites, eg. Delicious, Digg, Stumbleupon and Propeller
Because of the massive amounts of people who use these social sites, you're able to generate all the traffic youll ever need, simply by establishing and maintaining a presence on them.
The idea is to be putting out regular content to as many places as possible. And always make sure you're linking back to your opt-in page.
This strategy will boost your appearance as an authority figure, build your online presence, and expose you to a never-ending supply of prospects for you business. And you can effectively leverage your time. For example, just one article can provide you with an incredible amount of content for all these different networks.
One additional benefit of this system is that it will greatly improve your search rankings for your main website in Google, Yahoo and others due to all the back links.
Once youre set up, the time required will become considerably less and less. But yes, it does take some time initially in setting up a quality social media traffic network.
After the initial set up of your accounts, which is where the biggest chunk of your time will go...all you'll need to do is schedule in some time to add more content. This is a continuous process, but it all adds up and you'll see it growing and growing.
As you gradually build your funnel, you will become very proficient at this and will see very fast results. Obviously this isn't something that can be mastered overnight, but the more you do it the bigger the pay off will be.
Like many other things; the more you do, the more you'll learn. You'll soon find faster and easier ways to accomplish your big goals.
With being on the networks for a longer period of time, there'll be a snowball effect. You will accumulate a gigantic amount of credibility and followers.
Naturally, followers who like and trust you equals tons of traffic, which will ultimately lead to tons of sales and huge profits. Which is of course, the name of the game!
Wishing you Great Success, Graeme Stuart YourSuccessNetBiz.com
About the Author:
Graeme Stuart is a successful internet marketer and financial freedom mentor. To learn more about his most effective online wealth strategy and to access a free online marketing course, go to YourSuccessNetBiz.com
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