Niche marketing can be defined as marketing to a subset of a larger market segment. Although the market size will not be very big, the needs of such a market will have the advantage of being much more focused.
Online, niche marketing usually refers to the technique of entering a niche market in which the search engine competition is low compared to the potential or profitability of the market. Usually, you will go about it in this way:
* Research keywords that a surfer will use to find what they want. Pay attention to those particular keywords which has a good potential for profit and not a lot of competition in the search engine rankings.
* Build a website to target those keywords.
* Use on-page SEO techniques to optimize the website for the targeted keywords.
* Build links to your site or blog by submitting articles, submitting your site or blog to directories and exchanging links with other webmasters.
* Keep building those anchored backlinks until you get to the number one spot in Google, or at least to the top of the first page.
You can do it in many different combinations but the basic steps are outlined above.
Expected Cost
In my opinion, you must pay for your domain name and web hosting. They will cost you less than $11 per month. The advantages of paying for those far weighs the small cost incurred.
You might also want to consider some other services which can enhance your productivity and, in the longer term, give you a better return on the time and effort that you invested:
* Good content for your blogs, articles and websites is key to your success and, unfortunately, also takes the most time to generate. Paying for content might be a good investment.
* Services that automate the submission of your articles to article directories, blogs and websites.
* Services that reduces the time it takes to get good anchored backlinks to your site.
Skills Needed
You will need at least passable skills in the English language. If you can write with minimal grammatical and spelling errors, and you can get your message across clearly, that should be good enough.
When you are starting out, you will be doing a lot of the computer and web related work yourself. You will find yourself installing software, updating your name servers, configuring your web hosting package, and other related stuff. You don't have to be a computer whiz as instructions will be provided, but you do have to be computer literate enough to understand those instructions.
Niche marketing cannot be seen as just a sales job but must be seen in the larger context of a business. And by its very definition, each business is unique. Although I have broken niche marketing into a few simple steps, you must look at those steps as an integrated whole, that is, as a business. As a niche marketer, you are not a salesman but a businessman.
Online, niche marketing usually refers to the technique of entering a niche market in which the search engine competition is low compared to the potential or profitability of the market. Usually, you will go about it in this way:
* Research keywords that a surfer will use to find what they want. Pay attention to those particular keywords which has a good potential for profit and not a lot of competition in the search engine rankings.
* Build a website to target those keywords.
* Use on-page SEO techniques to optimize the website for the targeted keywords.
* Build links to your site or blog by submitting articles, submitting your site or blog to directories and exchanging links with other webmasters.
* Keep building those anchored backlinks until you get to the number one spot in Google, or at least to the top of the first page.
You can do it in many different combinations but the basic steps are outlined above.
Expected Cost
In my opinion, you must pay for your domain name and web hosting. They will cost you less than $11 per month. The advantages of paying for those far weighs the small cost incurred.
You might also want to consider some other services which can enhance your productivity and, in the longer term, give you a better return on the time and effort that you invested:
* Good content for your blogs, articles and websites is key to your success and, unfortunately, also takes the most time to generate. Paying for content might be a good investment.
* Services that automate the submission of your articles to article directories, blogs and websites.
* Services that reduces the time it takes to get good anchored backlinks to your site.
Skills Needed
You will need at least passable skills in the English language. If you can write with minimal grammatical and spelling errors, and you can get your message across clearly, that should be good enough.
When you are starting out, you will be doing a lot of the computer and web related work yourself. You will find yourself installing software, updating your name servers, configuring your web hosting package, and other related stuff. You don't have to be a computer whiz as instructions will be provided, but you do have to be computer literate enough to understand those instructions.
Niche marketing cannot be seen as just a sales job but must be seen in the larger context of a business. And by its very definition, each business is unique. Although I have broken niche marketing into a few simple steps, you must look at those steps as an integrated whole, that is, as a business. As a niche marketer, you are not a salesman but a businessman.
About the Author:
While ideas are easy to come by, those that are easy and really work are not. David Lim runs a site about easy money making ideas that are practical, quite easy to try and works well given a little time and effort. Get a totally unique version of this article from our article submission service
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