A website owner would know the significance of web analytics. You need to keep a track of number of people visiting your website, to do well with your website. To be able to do it, you would need a web analytics tool. One option would be to read through the log file. It is however a huge hard work to review the log book manually, for there may be so many records in it. For this reason, a web analytics tool is the right choice for you. With this tool, you would get clear and simple reports about your website traffic flow. You must know how to proceed with your web analytics and below is your guide to accomplish the same.
To start with, you must collect the data. If you have a web analytics tool installed, it may already be doing the stuff for you. You need to include all aspects of your website that collect data. Such aspects include CGI logs, Web logs, forms, and other kinds of data that your website generates.
Once you have successfully collected the data, it needs to be transformed. It can be a tedious task to review the web logs manually. You would therefore need to transform the available data into an easily understandable format that can be manipulated. Most of the web analytics tools do this functionality as well. However, certain non-web log formatted data such as CGI may need you do the conversion.
With the collected and then transformed data, you could start your analysis. This phase of the web analytics would interest you the most. You need to understand the pattern of the traffic coming to your website. Following are the points to check for:
Is there a specific time when most of your visitors visit your website? What are the most visited pages of your website? How many pages does an average user view before quitting your website? On an average, how long do your visitors stay at the website? Does your traffic come from the search engines? What are the most common pages that most of visitors exit your website from? Who is linked up to your website?
You should now be setting bench marks for yourself. With all the analysis done, you know the strong and weak points of your website. You can now plan your actions and execute them to reach newer standards. For instance, you could add more business links to the pages that are frequently visited by the people, and optimize the lesser visited ones for more traffic flow. In short, you should work in a direction to capitalize on the strong aspects of your website and improve on the weaker aspects.
You need to attract your visitors. Once you know that you need to make changes to your website, based on your web analytics, you will need to make the changes in a way that visitors notice them. Unless people know about the updates, there is not much use. For this, you would have to promote your website tactfully, highlighting the updated parts of your website.
The above process is not a one time task, but you need to perform it continuously. The task is therefore a continuous process, and needs you to spend time on it regularly.
To start with, you must collect the data. If you have a web analytics tool installed, it may already be doing the stuff for you. You need to include all aspects of your website that collect data. Such aspects include CGI logs, Web logs, forms, and other kinds of data that your website generates.
Once you have successfully collected the data, it needs to be transformed. It can be a tedious task to review the web logs manually. You would therefore need to transform the available data into an easily understandable format that can be manipulated. Most of the web analytics tools do this functionality as well. However, certain non-web log formatted data such as CGI may need you do the conversion.
With the collected and then transformed data, you could start your analysis. This phase of the web analytics would interest you the most. You need to understand the pattern of the traffic coming to your website. Following are the points to check for:
Is there a specific time when most of your visitors visit your website? What are the most visited pages of your website? How many pages does an average user view before quitting your website? On an average, how long do your visitors stay at the website? Does your traffic come from the search engines? What are the most common pages that most of visitors exit your website from? Who is linked up to your website?
You should now be setting bench marks for yourself. With all the analysis done, you know the strong and weak points of your website. You can now plan your actions and execute them to reach newer standards. For instance, you could add more business links to the pages that are frequently visited by the people, and optimize the lesser visited ones for more traffic flow. In short, you should work in a direction to capitalize on the strong aspects of your website and improve on the weaker aspects.
You need to attract your visitors. Once you know that you need to make changes to your website, based on your web analytics, you will need to make the changes in a way that visitors notice them. Unless people know about the updates, there is not much use. For this, you would have to promote your website tactfully, highlighting the updated parts of your website.
The above process is not a one time task, but you need to perform it continuously. The task is therefore a continuous process, and needs you to spend time on it regularly.
About the Author:
Justin Harrison is an internationally recognised Internet Marketing Expert and entrepreneur who has built up multiple 7 figure online business and consults to some of leading online brands including Amazon, BBC, AIG and many others.
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