In this article, I am going to go over a few key points as to why internet based marketing will give you a better return on your investment over that of offline marketing. Let?s begin with an example.
You go to your local newspaper and you tell them you want to place an ad. While there, you ask them how many readers they have or what are the circulation numbers - and they give you a round about number. You also ask, what the demographics are, and they give you a general answer, as they do not exactly know.
Then, let's say the place an ad in the classified section and then sit back and wait to see what happens. Now, to track this, you put a code on your website URL so you know exactly how many visitors you're getting from that one newspaper ad. With the phone number, you also include a code, so that you know where the calls are coming from.
In the interim, you wait for your ad to go out on the next edition of the newspaper. After a week, you start to get some traffic and calls, and then you measure that against the price of your ad. You may find that with ten leads, the ad is costing $5.00 per visitor with a total ad cost of $50.00.
Now suppose one of these leads converted into a sale. You may get some more calls of course over the next few weeks. Responses to print advertisements sometimes take a while.
In the next example, let?s say you start a Pay per click campaign. Using this method, you research keywords that are relative to your product or service. You can get as targeted as you want, plus you can leave a few keywords in the broad category to see if there are other keywords you may be missing when trying to capture this market.
With pay per click, you ad is up and being viewed in minutes by millions of people using Google, in this example. Best of all, you only pay when people click on the link in your ad!Suppose that you pay a dollar per click and have a conversion rate of 2% - you will spend $50 per sale that you make.
However the advantage here is that you can track which keywords are leading to keywords, and which are not and refine your ad campaign accordingly to maximize your conversions.This makes your campaign more cost effective, not to mention bringing in more sales than a newspaper ad.
You can also tell with the broader keywords how exactly people are finding you. Additionally, you can place ads on other websites with exact demographic information which are highly targeted to your business.
What's the point of all this? Basically, when you compare advertising in traditional venues such as the newspaper with online advertising, you can measure your performance with online advertising much more efficiently.
Another point to make is that pay per click is only one way to advertise online. You can also use other cost-effective marketing techniques online, such as targeted article writing relevant to your business, writing a press release, and running advertisements in complementary online e-zines. Perhaps the most effective of these, though, is e-mail marketing, as long as it's done correctly.
Internet based marketing can significantly reduce your costs. It can also provide more information that lets you run more efficient and better marketing campaigns. In addition, your turnaround time is faster so that you get better information much sooner than you do with traditional venues.
You go to your local newspaper and you tell them you want to place an ad. While there, you ask them how many readers they have or what are the circulation numbers - and they give you a round about number. You also ask, what the demographics are, and they give you a general answer, as they do not exactly know.
Then, let's say the place an ad in the classified section and then sit back and wait to see what happens. Now, to track this, you put a code on your website URL so you know exactly how many visitors you're getting from that one newspaper ad. With the phone number, you also include a code, so that you know where the calls are coming from.
In the interim, you wait for your ad to go out on the next edition of the newspaper. After a week, you start to get some traffic and calls, and then you measure that against the price of your ad. You may find that with ten leads, the ad is costing $5.00 per visitor with a total ad cost of $50.00.
Now suppose one of these leads converted into a sale. You may get some more calls of course over the next few weeks. Responses to print advertisements sometimes take a while.
In the next example, let?s say you start a Pay per click campaign. Using this method, you research keywords that are relative to your product or service. You can get as targeted as you want, plus you can leave a few keywords in the broad category to see if there are other keywords you may be missing when trying to capture this market.
With pay per click, you ad is up and being viewed in minutes by millions of people using Google, in this example. Best of all, you only pay when people click on the link in your ad!Suppose that you pay a dollar per click and have a conversion rate of 2% - you will spend $50 per sale that you make.
However the advantage here is that you can track which keywords are leading to keywords, and which are not and refine your ad campaign accordingly to maximize your conversions.This makes your campaign more cost effective, not to mention bringing in more sales than a newspaper ad.
You can also tell with the broader keywords how exactly people are finding you. Additionally, you can place ads on other websites with exact demographic information which are highly targeted to your business.
What's the point of all this? Basically, when you compare advertising in traditional venues such as the newspaper with online advertising, you can measure your performance with online advertising much more efficiently.
Another point to make is that pay per click is only one way to advertise online. You can also use other cost-effective marketing techniques online, such as targeted article writing relevant to your business, writing a press release, and running advertisements in complementary online e-zines. Perhaps the most effective of these, though, is e-mail marketing, as long as it's done correctly.
Internet based marketing can significantly reduce your costs. It can also provide more information that lets you run more efficient and better marketing campaigns. In addition, your turnaround time is faster so that you get better information much sooner than you do with traditional venues.
About the Author:
Before you do anything on the internet check out joe cotroneo's sites about internet based marketing and residual income
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