Aside from being an effective marketing tool online, pay per click marketing has also given millions of website owners the opportunity to make money online. Pay per click marketing has truly given everyone a good opportunity in the internet.
Pay per click came out in the internet in 2002 and it has, since then, became a popular advertising tool. It has also gained more popularity as Google adopted the concept for their marketing tool, Google Adwords.
Pay per click marketing works by putting your ads on websites. It means you have to make an agreement with website owners to display your ad on their sites. The posting of your ads does not involve cost but when interested online users click on your ad, you have to pay the website owner the agreed rate per click of your ad.
There are actually two models in determining the cost per click in pay per click marketing. One is the flat rate and the other is the bid-based.
In flat rate pay per click marketing campaign, you will agree with the website owner of a fix rate that you will pay for every click of your ad in his website. Most often, companies and businesses online have a list of rates called a rate card for this model.
On the bid-based pay per click marketing, the cost per click of your advertisement is determined through bidding with other companies and advertisers. The rate then is based on how much you are willing to pay for every click of your ad for a particular ad spot. In this method of pay per click marketing, you will be competing with other advertisers as to the lowest cost you can pay for every click for your ad.
In adopting pay per click marketing however, it is important to define your goals and make sure you avoid the common pitfalls of this advertising technique. It is also important to keep in mind that getting the right people to click your ads is very important in achieving your end goals in advertising.
Pay per click came out in the internet in 2002 and it has, since then, became a popular advertising tool. It has also gained more popularity as Google adopted the concept for their marketing tool, Google Adwords.
Pay per click marketing works by putting your ads on websites. It means you have to make an agreement with website owners to display your ad on their sites. The posting of your ads does not involve cost but when interested online users click on your ad, you have to pay the website owner the agreed rate per click of your ad.
There are actually two models in determining the cost per click in pay per click marketing. One is the flat rate and the other is the bid-based.
In flat rate pay per click marketing campaign, you will agree with the website owner of a fix rate that you will pay for every click of your ad in his website. Most often, companies and businesses online have a list of rates called a rate card for this model.
On the bid-based pay per click marketing, the cost per click of your advertisement is determined through bidding with other companies and advertisers. The rate then is based on how much you are willing to pay for every click of your ad for a particular ad spot. In this method of pay per click marketing, you will be competing with other advertisers as to the lowest cost you can pay for every click for your ad.
In adopting pay per click marketing however, it is important to define your goals and make sure you avoid the common pitfalls of this advertising technique. It is also important to keep in mind that getting the right people to click your ads is very important in achieving your end goals in advertising.
About the Author:
About the Author: Sean Galusha is the founder and CEO of Localize Internet Marketing, a Local Internet Marketing. The team of experts at Localize Internet Marketing strive to deliver targeted local results to their clients through the use of Internet marketing techniques such as Local SEO.
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