Most online entrepreneurs and corporate bodies today recognize the power of blogging and have adopted it as a top marketing tool.Its potential of attracting huge traffic and the fact that it offers free targeted advertising is capitalized on by both small businesses and bigger companies. But to be successful blogging for business there are some mistakes that must be avoided.
1.Choosing the wrong webhost.
Making the right choice of a webhost can be tricky and needs a little bit of research as there are many unreliable and poor hosts springing up on the web as a result of the increasing trend of people turning to the internet to promote their businesses.A good choice would be a host which offers an array of relevant features,are up and running 99.9% of the time and have a quality support system.It is always a good idea to check the client reviews before selecting any particular host.
2. Choosing a wrong domain name
Choosing the wrong domain name can be lethal to your blog success. Exploiting the names of popular websites by using different extensions such as .net or .info etc will not augur well for your site and also bear in mind that most people are used to the .com extension and might be detoured whilst getting to your site.If someone already owns your desired domain name you need to modify it a bit to make it unique keeping the ideology intact.There are people who purchase some common domain names and wait for prospective clients who want those names so if you don't find your desired name you can always hunt around for owners of that particular name and it is possible you might get it at a reasonable price.
3. Shabbily written content
A blog helps establish you as an expert in your field therefore having posts with lots of grammatical and typographical errors dampen your image.It is always advisable to go over your blog and check for errors before posting.Posting duplicate content does impact negatively on your reputation as readers tend to lose interest quickly.You have to be original.
4. Poorly updated blog.
The most common mistakes bloggers make is to update at their own convenience.Readers dont tend to wait around for long on seldomly updated sites.Smart internet marketers know the importance of regular updates and its impact on traffic.In this era of intense competition,once you lose your audience ,they might be lost for good .
5. Overlooking research
Have you ever wondered why some bloggers succeed and others don't? Take some time to go through some of those blogs and you realize that the authors invested in research to ensure that the information they provide is accurate.It is proper to make sure that your blog content is right as you might end up losing that credibility you have earned over time.
6. Over-monetizing your blog
There is a wide acceptance of bloggers monetizing their blogs .You can have affiliate links from ebay,clickbank or any of the hundreds available but remember,dont go overboard.Be prudent and bear in mind that readers are interested in the content and not in sales pitches.
7. Broken Links
Lets look at a scenario where as a blog reader you click on a link and find out it's dead or you end up on a strange page having nothing to do with the blog?How would you feel? Frustrated? So check and recheck your links.It is important.
1.Choosing the wrong webhost.
Making the right choice of a webhost can be tricky and needs a little bit of research as there are many unreliable and poor hosts springing up on the web as a result of the increasing trend of people turning to the internet to promote their businesses.A good choice would be a host which offers an array of relevant features,are up and running 99.9% of the time and have a quality support system.It is always a good idea to check the client reviews before selecting any particular host.
2. Choosing a wrong domain name
Choosing the wrong domain name can be lethal to your blog success. Exploiting the names of popular websites by using different extensions such as .net or .info etc will not augur well for your site and also bear in mind that most people are used to the .com extension and might be detoured whilst getting to your site.If someone already owns your desired domain name you need to modify it a bit to make it unique keeping the ideology intact.There are people who purchase some common domain names and wait for prospective clients who want those names so if you don't find your desired name you can always hunt around for owners of that particular name and it is possible you might get it at a reasonable price.
3. Shabbily written content
A blog helps establish you as an expert in your field therefore having posts with lots of grammatical and typographical errors dampen your image.It is always advisable to go over your blog and check for errors before posting.Posting duplicate content does impact negatively on your reputation as readers tend to lose interest quickly.You have to be original.
4. Poorly updated blog.
The most common mistakes bloggers make is to update at their own convenience.Readers dont tend to wait around for long on seldomly updated sites.Smart internet marketers know the importance of regular updates and its impact on traffic.In this era of intense competition,once you lose your audience ,they might be lost for good .
5. Overlooking research
Have you ever wondered why some bloggers succeed and others don't? Take some time to go through some of those blogs and you realize that the authors invested in research to ensure that the information they provide is accurate.It is proper to make sure that your blog content is right as you might end up losing that credibility you have earned over time.
6. Over-monetizing your blog
There is a wide acceptance of bloggers monetizing their blogs .You can have affiliate links from ebay,clickbank or any of the hundreds available but remember,dont go overboard.Be prudent and bear in mind that readers are interested in the content and not in sales pitches.
7. Broken Links
Lets look at a scenario where as a blog reader you click on a link and find out it's dead or you end up on a strange page having nothing to do with the blog?How would you feel? Frustrated? So check and recheck your links.It is important.
About the Author:
H. Obuobi is a blogger,passionate internet marketer and author of inspiring e-business ,a site dedicated to providing success tips on making money online.Visit his blog for your internet marketing informational needs.
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