There is a new craze in the viral marketing world, it is called "tagging" or folksonomies", short word for folks and taxonomy.
Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.
How tagging works? With use of sites such as (del.icio.us - a bookmark sharing site and Flickr - a photo sharing site) it lets people communicate with each other by sorting out their online content under a specific tag or keywords.
For instance, an individual can post photographs of their iPod on Flickr and file it under the tag "iPod." These images are now not only visible under the individual user's iPod tag but also under the community iPod tag that displays all images consumers are generating and filing under the keyword. Right now Flickr has more than 3,500 photos that are labeled "iPod."
Tagging is catching on because it is a natural complement to search. Type the word "blogs" into Google and it can't tell if you are searching for information about how to launch a blog, how to read blogs, or just what.
Site owners are already getting on the folkosnomy train. They apply tag-like structures to assist users to easily locate content or information on a specific thing that they're searching for.
Although tags are far from perfect, marketers should, nevertheless, be using them to keep a finger on the pulse of the American public.
Start subscribing to RSS feeds to watch how your consumers are tagging information connected to the product or services you're offering, your company, etc. These RSS feeds are living focus groups that are available 24/7 and it's free. Tagging sites can use it to unleash viral marketing campaigns-with limitation. Marketers should be translucent on their principles and purpose on posting the link/pictures and evade spamming the services.
Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.
How tagging works? With use of sites such as (del.icio.us - a bookmark sharing site and Flickr - a photo sharing site) it lets people communicate with each other by sorting out their online content under a specific tag or keywords.
For instance, an individual can post photographs of their iPod on Flickr and file it under the tag "iPod." These images are now not only visible under the individual user's iPod tag but also under the community iPod tag that displays all images consumers are generating and filing under the keyword. Right now Flickr has more than 3,500 photos that are labeled "iPod."
Tagging is catching on because it is a natural complement to search. Type the word "blogs" into Google and it can't tell if you are searching for information about how to launch a blog, how to read blogs, or just what.
Site owners are already getting on the folkosnomy train. They apply tag-like structures to assist users to easily locate content or information on a specific thing that they're searching for.
Although tags are far from perfect, marketers should, nevertheless, be using them to keep a finger on the pulse of the American public.
Start subscribing to RSS feeds to watch how your consumers are tagging information connected to the product or services you're offering, your company, etc. These RSS feeds are living focus groups that are available 24/7 and it's free. Tagging sites can use it to unleash viral marketing campaigns-with limitation. Marketers should be translucent on their principles and purpose on posting the link/pictures and evade spamming the services.
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