As one of the world's leading social forecasters, Patricia Aburdene tracks how social change impacts business. She's been working with organizations and individuals for 25 years to make the most of social transformation.
She is the co-author of the number one New York Times bestseller, Megatrends 2000. Patricia's newest book, Megatrends 2010: The Rise of Conscious Capitalism, is a blueprint of the social, economic and spiritual trends transforming free enterprise. As the tagline promises, the book describes seven new trends that will transform how we live, work and invest.
When asked to define 'conscious capitalism', Patricia says it's a decentralized, broad-based crusade on the part of consumers, investors, suppliers, managers and CEOs to heal the excess and greed of capitalism by focusing on human values. It's more than just a megatrend, though. It has become a popular movement with individuals organizing to reestablish social responsibility and ethics into business.
"Leading from the Middle" is a chapter from her latest book, and it reminds us to look past our narrow definition of authority to include 'informal authority', as well as a one that is more spiritual in nature.
According to Patricia, this can be called 'moral authority', and in business it has as much value as traditional types of authority. How does one lead from the middle? A very important way is to live and breathe your gifts when you're at work. The influence you can wield this way is powerful, and that makes this a recognized style of leadership.
We as consumers have extraordinary power over corporations that we disagree with or complain about. We take our values shopping with us. How are we using our vote as consumers? We vote at the cash register every day for the products we like and the products that we think demonstrate our values. We vote against those we don't think mirror our values.
Those who want to earn a return on their investments while keeping their values front and center are called values-driven investors. Since the 1970s, there has been a movement toward socially responsible investing in the United States.
At present still a minority culture, Patricia believes that in the next five years conscious capitalism will be mainstream. As we learn the power of prosperity on our spiritual paths and extend this into the marketplace, we'll be aligning our values with our products and investments.
She is the co-author of the number one New York Times bestseller, Megatrends 2000. Patricia's newest book, Megatrends 2010: The Rise of Conscious Capitalism, is a blueprint of the social, economic and spiritual trends transforming free enterprise. As the tagline promises, the book describes seven new trends that will transform how we live, work and invest.
When asked to define 'conscious capitalism', Patricia says it's a decentralized, broad-based crusade on the part of consumers, investors, suppliers, managers and CEOs to heal the excess and greed of capitalism by focusing on human values. It's more than just a megatrend, though. It has become a popular movement with individuals organizing to reestablish social responsibility and ethics into business.
"Leading from the Middle" is a chapter from her latest book, and it reminds us to look past our narrow definition of authority to include 'informal authority', as well as a one that is more spiritual in nature.
According to Patricia, this can be called 'moral authority', and in business it has as much value as traditional types of authority. How does one lead from the middle? A very important way is to live and breathe your gifts when you're at work. The influence you can wield this way is powerful, and that makes this a recognized style of leadership.
We as consumers have extraordinary power over corporations that we disagree with or complain about. We take our values shopping with us. How are we using our vote as consumers? We vote at the cash register every day for the products we like and the products that we think demonstrate our values. We vote against those we don't think mirror our values.
Those who want to earn a return on their investments while keeping their values front and center are called values-driven investors. Since the 1970s, there has been a movement toward socially responsible investing in the United States.
At present still a minority culture, Patricia believes that in the next five years conscious capitalism will be mainstream. As we learn the power of prosperity on our spiritual paths and extend this into the marketplace, we'll be aligning our values with our products and investments.
About the Author:
Are social and spiritual forces transforming the free-enterprise economy? What is the future of conscious capitalism? Let megatrend forecaster Patricia Aburdene tell you more about this growing movement. Click here to listen to the Patricia Aburdene seminar.
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