With nearly one in every four people on planet Earth now using the Internet, its growth has been nothing short of explosive since the webs inception in 1999. Indeed, worldwide growth of Internet usage is estimated at over 340% since 2000, with the biggest gains coming from the Middle East, Asia, and Africa.
So what does all of this mean? It means that nearly 1.6 billion people worldwide are surfing the web today, and a fair number of them are likely to be using the Internet to research products and ultimately, to buy them. Records show that in 2008, over $133 billion dollars were spent in America buying products online. Thats more revenue than international stalwarts like AT&T, IBM, or Bank of America were able to generate last year.
Want your share of that $133 billion dollar pie? Then your small business needs to find ways to drive online traffic to your website on a daily basis. Think you can make that happen with traditional pay-per-click (PPC) ad campaigns? Think again. Many PPC advertisers find that sales dont keep up with PPC costs, so they wind up shutting down the campaigns in frustration, and often their websites right along with them.
Small businesses that want to maximize their web presence realize that Search Engine Optimization (SEO) is a much better resource over pay-per-click advertising. They might now know that SEO better be more than just keyword research and metatag improvements. SEO should focus on getting the maximum exposure possible from many different Internet resources.
These resources can be identified by a reputable and ethical SEO firm, and the goal will be to increase exposure and visibility for your website using a combination of:
Optimizing each and every individual page on your website. Lots of folks don't know this but website don't rank in the search engines for just the domain name - every single page of your site is available to rank - this means leveraging more pages and more keywords. It significantly increases visitor volume and ranking potential within the search engines.
Building back-links. When visitors come to your site by way of another link placed on a different web page, this not only increases your traffic but also helps your website rank higher in the search engines. An ethical SEO firm will work hard to secure back-link opportunities in a professional and organic way.
Competition Analysis: A thorough understanding of keywords used by your competition is essential to uncovering hidden opportunities to drive traffic your way.
Social Media Marketing Services. Strategically harnessing the explosion in online social media (Twitter, Facebook, etc) will work to further expand the exposure your site enjoys.
Detailed Monthly Reporting. A good SEO firm will provide your business with detailed reporting, usually once a month, with the improvements that your website has made in the search engines.
Effective SEO companies should provide you with these tools that will further promote your business online and allow you to gain maximum exposure and awareness. Competition for sales is hard enough when times are good - and when the economy is shrinking, selecting an effective and economical SEO firm is an extremely important decision.
Thus far, in 2009, the pace for ecommerce (compared to 2008) is only off by about 5% - this is nothing compared to the double-digit decline of retail sales in the last 365 days!
In the economy today, such a small decline actually puts the world of ecommerce ahead of most businesses to-date. If your small business has a properly managed SEO strategy, it could possibly miss participating in the current recession altogether!
So what does all of this mean? It means that nearly 1.6 billion people worldwide are surfing the web today, and a fair number of them are likely to be using the Internet to research products and ultimately, to buy them. Records show that in 2008, over $133 billion dollars were spent in America buying products online. Thats more revenue than international stalwarts like AT&T, IBM, or Bank of America were able to generate last year.
Want your share of that $133 billion dollar pie? Then your small business needs to find ways to drive online traffic to your website on a daily basis. Think you can make that happen with traditional pay-per-click (PPC) ad campaigns? Think again. Many PPC advertisers find that sales dont keep up with PPC costs, so they wind up shutting down the campaigns in frustration, and often their websites right along with them.
Small businesses that want to maximize their web presence realize that Search Engine Optimization (SEO) is a much better resource over pay-per-click advertising. They might now know that SEO better be more than just keyword research and metatag improvements. SEO should focus on getting the maximum exposure possible from many different Internet resources.
These resources can be identified by a reputable and ethical SEO firm, and the goal will be to increase exposure and visibility for your website using a combination of:
Optimizing each and every individual page on your website. Lots of folks don't know this but website don't rank in the search engines for just the domain name - every single page of your site is available to rank - this means leveraging more pages and more keywords. It significantly increases visitor volume and ranking potential within the search engines.
Building back-links. When visitors come to your site by way of another link placed on a different web page, this not only increases your traffic but also helps your website rank higher in the search engines. An ethical SEO firm will work hard to secure back-link opportunities in a professional and organic way.
Competition Analysis: A thorough understanding of keywords used by your competition is essential to uncovering hidden opportunities to drive traffic your way.
Social Media Marketing Services. Strategically harnessing the explosion in online social media (Twitter, Facebook, etc) will work to further expand the exposure your site enjoys.
Detailed Monthly Reporting. A good SEO firm will provide your business with detailed reporting, usually once a month, with the improvements that your website has made in the search engines.
Effective SEO companies should provide you with these tools that will further promote your business online and allow you to gain maximum exposure and awareness. Competition for sales is hard enough when times are good - and when the economy is shrinking, selecting an effective and economical SEO firm is an extremely important decision.
Thus far, in 2009, the pace for ecommerce (compared to 2008) is only off by about 5% - this is nothing compared to the double-digit decline of retail sales in the last 365 days!
In the economy today, such a small decline actually puts the world of ecommerce ahead of most businesses to-date. If your small business has a properly managed SEO strategy, it could possibly miss participating in the current recession altogether!
About the Author:
There are plenty of different ways to promote your business online. Make sure your small business uses the best affordable SEO services that will ensure high-quality, safe, and effective optimization.
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