If you have a site online through which you make online transactions, then it is important that you know where you are ranked for your selected keywords. Finding out where you rank is not as easy as you might think, particularly if you have more than one website. If you only have one then you might be able to track it using manual searches, but if you have more than one site, you might try using one of the available rank finding sites online.
The main issue with these sites is that they are not very accurate. They either give you results from the wrong region, or from too broad a region, i.e. Google.com rankings rather than Google.co.uk rankings. Also, they quite often draw their results from a different hub altogether and so do not give a proper idea of your exact at that given time.
The problem is made worse by the limits Google has put on the amount of searches you can carry out in an hour (currently 200). Making 200 searches is the equivalent to searching 4 keywords and browsing through the results up to page 50. If you have a few sites with several keywords each, then this can pose a big problem.
The solution to this problem is a partially automated piece of software that will run searches on your desired Google engine, stay within their search limits and give you accurate information every time you run it. You will also want it to give you information on your current number of backlinks, the traffic that comes from your individual keywords, information on your competitor sites etc.
Most, if not all of the software available online, will not have all of these features, let alone the option to white label it and sell it on as your own. If you are a search engine optimisation company, then your results will define your reputation, and finding software that accurately reports all of the hard work you will have been doing for your clients is a key factor in allowing your them to keep track of those results.
Because your clients wont understand your business as well as you do, you should provide them with up to date information to help them see what you are doing and what you are achieving for them. It is unlikely that your clients will understand the ins and outs of seo and so creating some key performance indicators for them is a good step to take to allow your relationship with them to grow and for them to be comfortable that you are doing all you can to improve their rankings.
The main issue with these sites is that they are not very accurate. They either give you results from the wrong region, or from too broad a region, i.e. Google.com rankings rather than Google.co.uk rankings. Also, they quite often draw their results from a different hub altogether and so do not give a proper idea of your exact at that given time.
The problem is made worse by the limits Google has put on the amount of searches you can carry out in an hour (currently 200). Making 200 searches is the equivalent to searching 4 keywords and browsing through the results up to page 50. If you have a few sites with several keywords each, then this can pose a big problem.
The solution to this problem is a partially automated piece of software that will run searches on your desired Google engine, stay within their search limits and give you accurate information every time you run it. You will also want it to give you information on your current number of backlinks, the traffic that comes from your individual keywords, information on your competitor sites etc.
Most, if not all of the software available online, will not have all of these features, let alone the option to white label it and sell it on as your own. If you are a search engine optimisation company, then your results will define your reputation, and finding software that accurately reports all of the hard work you will have been doing for your clients is a key factor in allowing your them to keep track of those results.
Because your clients wont understand your business as well as you do, you should provide them with up to date information to help them see what you are doing and what you are achieving for them. It is unlikely that your clients will understand the ins and outs of seo and so creating some key performance indicators for them is a good step to take to allow your relationship with them to grow and for them to be comfortable that you are doing all you can to improve their rankings.
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