Search engine optimisation is constantly moving at an astounding rate. All of the search engines are always updating their algorithm to try to give their users the best possible results.
There are two basic views that people share on the way search engine optimizers are adjusting their web sites to get in the way of qualified traffic, and they are that it is a fair way of manipulating search results, and second is simply that it is an unfair way of manipulating results.
In truth, if SEO didn't exist to adjust websites so that they're readable by the search engines, then the search engine results you would get a lot less organised and all over the place really. Search engine optimizers are necessary to ensure that the most qualified websites rise to the top. 9 out of 10 web designers don't know how to make a website rank well in search engine results. They tend to miss all the key on-page criteria that SEs look for and so a well built, all-singing all-dancing expensive website will most of the time be doomed to float around among the masses of other websites that will never be found, or to sit in a pay-per-click listing for the rest of its life.
We have no-end of clients that have been sold beautiful and expensive sites and told it will solve all their problems, when in fact it doesn't really do anything of the sort because no one can find it. We are constantly speaking to clients who wish that they hadn't spent so much on the design of their website so that they could spend the money on optimisation.
A site that no one can find is of no use to anyone. Even in these times of uncertainty as profits are disappearing, the forward-thinking, business minded site owners will be looking to increase their market share, either by introducing new keywords to their SEO work, or starting up an SEO campaign. Shoppers are still shopping, only they're a bit more wary of spending in these times and their numbers are fewer, but what websites owners and business directors alike should all be asking themselves the same question " will you think forward, will you be proactive and succeed in taking a decent share of the market, or will you join the failure statistics of this recession?
As more traditional forms of trade begin to suffer, online sales increased during the Christmas 2008 period by over 25% on 2007. Some companies are making money by embracing new technologies and moving with the times, others are going to fail if they don't evolve successfully to meet the needs of the 21st century consumer.
It is unfortunate but in years to come, high streets and retail parks will not exist. More and more shops are being used as fitting rooms for an online buy later on. Its like were shooting ourselves in the foot really because when the shops are gone, all we will have is the Internet to make our purchases on, which will take the experience out of shopping entirely.
SEO will be driven by retailers needing to save money and increase footfall to both their bricks and clicks shops. It will be an interesting year in which I think we will see some more household names join, Woolworths, MFI, etc on the scrapheap. The big question is....... will you do enough to protect your market share in 2009?
There are two basic views that people share on the way search engine optimizers are adjusting their web sites to get in the way of qualified traffic, and they are that it is a fair way of manipulating search results, and second is simply that it is an unfair way of manipulating results.
In truth, if SEO didn't exist to adjust websites so that they're readable by the search engines, then the search engine results you would get a lot less organised and all over the place really. Search engine optimizers are necessary to ensure that the most qualified websites rise to the top. 9 out of 10 web designers don't know how to make a website rank well in search engine results. They tend to miss all the key on-page criteria that SEs look for and so a well built, all-singing all-dancing expensive website will most of the time be doomed to float around among the masses of other websites that will never be found, or to sit in a pay-per-click listing for the rest of its life.
We have no-end of clients that have been sold beautiful and expensive sites and told it will solve all their problems, when in fact it doesn't really do anything of the sort because no one can find it. We are constantly speaking to clients who wish that they hadn't spent so much on the design of their website so that they could spend the money on optimisation.
A site that no one can find is of no use to anyone. Even in these times of uncertainty as profits are disappearing, the forward-thinking, business minded site owners will be looking to increase their market share, either by introducing new keywords to their SEO work, or starting up an SEO campaign. Shoppers are still shopping, only they're a bit more wary of spending in these times and their numbers are fewer, but what websites owners and business directors alike should all be asking themselves the same question " will you think forward, will you be proactive and succeed in taking a decent share of the market, or will you join the failure statistics of this recession?
As more traditional forms of trade begin to suffer, online sales increased during the Christmas 2008 period by over 25% on 2007. Some companies are making money by embracing new technologies and moving with the times, others are going to fail if they don't evolve successfully to meet the needs of the 21st century consumer.
It is unfortunate but in years to come, high streets and retail parks will not exist. More and more shops are being used as fitting rooms for an online buy later on. Its like were shooting ourselves in the foot really because when the shops are gone, all we will have is the Internet to make our purchases on, which will take the experience out of shopping entirely.
SEO will be driven by retailers needing to save money and increase footfall to both their bricks and clicks shops. It will be an interesting year in which I think we will see some more household names join, Woolworths, MFI, etc on the scrapheap. The big question is....... will you do enough to protect your market share in 2009?
About the Author:
For a class leading, friendly and professional search engine marketing service, visit deeho.co.uk. Also you can visit our seo tools page for a range of search engine optimisation tools that you can use yourself.
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