dimanche 14 décembre 2008

Brand Names and Phone Numbers: A Powerful Combination

03:53 Posted by: Marokko Suche 0 comments

By Buck Thompson

Let's face it, every type of business out there is fighting to pull in more customers and make more sales. If you are in a business that needs your potential customers to actually call you, then you are going to need a marketing campaign that is going to blow people out of the water! For your campaign to be successful you will need potential clients to remember your business name, and once they know that, they also need to know how they can contact you.

Give your phone number the power of your brand name. This is the power of a phone word. Phone words help people remember phone numbers simply by remembering the brand name or the service your company provides.

So how exactly does a phone word work? The theory is extremely simple; all a client needs to do is remember the name of your company or a brand that your company sells. From there, your clients can click the numbers on your keypad that coincide with the letters in your brand name.

Here is a quick and simple example of how phone words actually work. Let's say that you saw an ad, and the phone number advertised was 1-300-362 873. That is a lot of numbers for one person to remember just by looking at it. But if you saw this number as 1300 FOCUS FIT, now that would be a lot easier to remember right?

If you are still doubt the effectiveness of phone words, take a look at some simple facts.

- A phone number is 14 times more difficult to remember than a phone word.

- Less than 40% of people maintain a list of useful business numbers, and the yellow pages, which offer competitors a chance to steal your customers, is becoming more and more obsolete.

- Advertising results in the U.S. as well as the U.K. have increased 350% simply by using phone words! As if 100% was not enough!

- Because you only have 3 seconds for your ad to create that lasting impression on your potential client, phone words are successfully make your number easier to remember.

- If you are looking for a great way to show your clients that you care, phone words are the way to go! You care enough to help your clients to remember your phone number, the easiest way possible!

Now, let's take a look at a real success story, let's go back to the 1300 FOCUS FIT phone word. This company, based in Australia actually earned an extra $31,200 in sales alone within the first two months of using phone words. This is not just an example; this could happen to your company as well!

So, now what it all comes down to is how and where do you get your own phone word? Well, the solution is quite simple; all you need to do is get with a service that specializes in branding phone numbers. From there you can choose your phone word and wait for your sales to sky rocket! A quality service provider will take you step-by-step through the process, nothing could be easier!

If you feel you are having a bit of trouble deciding on a phone word, and you are not sure which option you should take, worry not. There are a variety of tools that you can utilize help you choose the most successful word for your business. In most cases, a phone word that incorporates the brand name or a unique service will prove most effective in making your number memorable to customers.

So 1800-Your-Brand or 1300-Your-service can become your viral phone name. Consider a few examples like 1300-Dominos, 1800-Car-Wash or 1300-Easy-Dial. These are examples of phone words that help customers to easily remember a phone number.

Because of the results and the success experienced by companies employing phone words in the United States, the use of phone words is now booming in Australia. Many major companies are seeing excellent results thanks to the power inherent in phone words. Just think what a phone word could do for your business.

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