A telephone number that spells a word is called a phone word. Each telephone key is linked to a group of letters, which are written under the numbers on the keypad. You can use these effectively to catch the attention of both current and potential customers. Many marketers use this method to spell their brand name.
It is cumbersome to remember an entire phone number. This is where a phone word becomes an advantage. A phone word simply "spells" a number, which would be difficult to memorize otherwise. An electrician for example might adopt the number 1300-SPARK. Businesses using Phone words have noticed observable increases in profits after their introduction.
Phone words have created a revolution in cutting out competition. Someone who is able to remember a phone number and knows where to dial will be less likely to begin flipping through the yellow pages or classifieds where they may instead find a competitor's number. A company can gain the right edge by being exclusive with their number.
A follow on effect of Phone words is that they enable customers to not only relay the name of your business to other potential customers but your phone number too. In this way the use of Phone words gives even more power to word-of-mouth advertising.
Phone words can also be used to boost the effectiveness of advertisements. When the marketing strategy involves the use of an interesting phone word customers are better able to recall the phone number when they need it.
In Australia, where this concept is in vogue, big names such as AAMI, Hyatt Regency, Telstra, Subway etc have had great responses to phone word campaigns. Leasing the phone word is cheap when compared with other marketing strategies. Service providers like 1300 Easy Dial offer simple, easy to use phone word facilities. You can choose your phone word number from 1300, 1800 or 13 numbers. A 1800 number puts the total call cost on the business that leases the number whereas costs for 13 and 1300 are divided between the customers and the company. Simply communicate your preferences and they will find the best deal for you.
Obtaining your very own phone word is easy. The first step is to make sure that some other product or company is not already using that particular word. You will need to be granted ownership of that phone word in a certain area before you can begin using it. A phone word service provider will help you negotiate this. An added advantage of using a phone word is that you are allowed to retain your previous services and phone numbers along with the new phone word.
The results of Phone words speak for themselves. They are considered a breakthrough in marketing due to their simplicity, cost and effectiveness. It is definitely worth investigating what a good phone word can do to boost the profits of your business.
It is cumbersome to remember an entire phone number. This is where a phone word becomes an advantage. A phone word simply "spells" a number, which would be difficult to memorize otherwise. An electrician for example might adopt the number 1300-SPARK. Businesses using Phone words have noticed observable increases in profits after their introduction.
Phone words have created a revolution in cutting out competition. Someone who is able to remember a phone number and knows where to dial will be less likely to begin flipping through the yellow pages or classifieds where they may instead find a competitor's number. A company can gain the right edge by being exclusive with their number.
A follow on effect of Phone words is that they enable customers to not only relay the name of your business to other potential customers but your phone number too. In this way the use of Phone words gives even more power to word-of-mouth advertising.
Phone words can also be used to boost the effectiveness of advertisements. When the marketing strategy involves the use of an interesting phone word customers are better able to recall the phone number when they need it.
In Australia, where this concept is in vogue, big names such as AAMI, Hyatt Regency, Telstra, Subway etc have had great responses to phone word campaigns. Leasing the phone word is cheap when compared with other marketing strategies. Service providers like 1300 Easy Dial offer simple, easy to use phone word facilities. You can choose your phone word number from 1300, 1800 or 13 numbers. A 1800 number puts the total call cost on the business that leases the number whereas costs for 13 and 1300 are divided between the customers and the company. Simply communicate your preferences and they will find the best deal for you.
Obtaining your very own phone word is easy. The first step is to make sure that some other product or company is not already using that particular word. You will need to be granted ownership of that phone word in a certain area before you can begin using it. A phone word service provider will help you negotiate this. An added advantage of using a phone word is that you are allowed to retain your previous services and phone numbers along with the new phone word.
The results of Phone words speak for themselves. They are considered a breakthrough in marketing due to their simplicity, cost and effectiveness. It is definitely worth investigating what a good phone word can do to boost the profits of your business.
About the Author:
About the author: Buck Thompson stresses the benefits of phone words on his website where you can read tips and strategies to help you choose effective telephone words that will maximise your profits.
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