samedi 27 décembre 2008

Building Your List

02:52 Posted by: Marokko Suche 0 comments

By Rick Freeman

No matter how spectacular your website may be, chances are good that few people will come back to the website unless you give them a reason to. As most people search the internet without a whole lot of planning or method, it can be easy for them to forget where they were ten pages ago. You might have great traffic, but if 1,000 visitors visit your website and never return, you lose an astonishing amount of potential revenue. If you had planned well, some of those visitors could have become customers. You'll want those customers to spend their money on your website again, and the best way to achieve this is by having them sign up for your mailing list.

Creating unique content is a helpful factor, but it is not the only solution. The only long-term solution to the problem of attracting repeat visitors is by getting visitors to subscribe to your mailing list. Though many visitors may not make a purchase on your website, they will still consider signing up for you mailing list if you have a simple opt-in. Email addresses and names are gathered on the opt-in form.

This is important because your mailing list lets you communicate again with the potential customer through email. These are, of course, simply ways to promote your products and offers to potential customers. The ultimate goal is to convert as many visitors into subscribers as possible to increase your potential revenue.

Try writing articles to boost your list, many people have found this to be a successful method. Readers and publishers of online directories will want to read the information you provide on the expertise of your business topic.

Viral marketing can be rewarding when done through article writing. The articles provide a way to market your product, but more importantly, allow you to show your expertise in the area.

Mailing lists grow through the use of the resource box that is attached to the article. This tool, also called a bio box, should include information about you, such as what your site is about, and the URL of your site. The URL you include should send visitors to the place on your website where they can sign up for your mailing list in order to maximize the size of your mailing list.

Presuming your articles are worth sharing, eZine will republish them and expose your resource box to many potential subscribers. Viral marketing doesn't get much easier than that. As long as you include the appropriate details with your articles, this easy method should be effective.

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