When you're putting together a unique marketing strategy and advertising campaign, it's not easy to ignore the power of multimedia in today's competitive industry. From radio, television, to online presentations, it's clear that persuasive marketing still works. A big part of this involves both a visual and audio element. The visual element takes the form of graphics, creative video shoots, and photography. The audio element takes the form of voice actors and voice over talent that can help set your company and brand apart from the rest.
When you're putting together any sort of marketing, be it an ad campaign or simply a preliminary plan, there are many areas in which a voice over artist can prove invaluable. Remember that just because an individual is a natural, skilled public speaker doesn't mean that they have a suitable voice for radio, TV airplay, or an online podcast-- voice acting isn't just talking; voice actors and actresses are skilled professionals, and believe me when I say that this shows. Finding the perfect voice professional for your particular job is simply a matter of strategically interviewing and sourcing prospects. Here are a few areas in which professional voice talent can be helpful.
Podcasting. Podcasts are becoming a popular addition to websites and blogs, and can help boost your brand, deliver important messages, and make it easy to highlight your products and services in the form of an announcement. Podcasts do not have to be recorded by a professional, but employing a vocal artist for the script can help you generate the right interest and help broadcast your message more effectively.
Business videos. When you're recording a sales demonstration, unveiling a prototype, or simply developing a 'how-to' video or tutorial, a professional voice over can help create a quality presentation with ease. Voice over talent can be hired for narration or even dialog as part of your video presentation. It's a highly effective way to keep customers, clients, and even staff members interested and focused on what you are showing them.
Training videos or tutorials. Videos made to be used with your new hires, introducing them to the organization or training them in aspects of their jobs, are also great places to put your best foot forward with professional voice work.
Telephone recordings and answering services. If your business has an automated answering services as part of the sales and ordering departments, consider hiring professional talent to represent your brand. This is especially important in an professional environment where you want to leave callers with a positive impression. Telephone recordings may be brief, but those few minutes can make a big difference to potential customers and clients.
Online videos. Online videos are quickly becoming a popular alternative to commercials and radio segments, especially since they can cost much less to produce than conventional media. Online videos developed with a voice artist can help deliver a narrative, commercial statement, or even an announcement with a professional touch.
Whether you're creating marketing for the world at large, like YouTube videos, or simply materials for internal use in your own business, the right voice talent will make your message that much more powerful.
When you're putting together any sort of marketing, be it an ad campaign or simply a preliminary plan, there are many areas in which a voice over artist can prove invaluable. Remember that just because an individual is a natural, skilled public speaker doesn't mean that they have a suitable voice for radio, TV airplay, or an online podcast-- voice acting isn't just talking; voice actors and actresses are skilled professionals, and believe me when I say that this shows. Finding the perfect voice professional for your particular job is simply a matter of strategically interviewing and sourcing prospects. Here are a few areas in which professional voice talent can be helpful.
Podcasting. Podcasts are becoming a popular addition to websites and blogs, and can help boost your brand, deliver important messages, and make it easy to highlight your products and services in the form of an announcement. Podcasts do not have to be recorded by a professional, but employing a vocal artist for the script can help you generate the right interest and help broadcast your message more effectively.
Business videos. When you're recording a sales demonstration, unveiling a prototype, or simply developing a 'how-to' video or tutorial, a professional voice over can help create a quality presentation with ease. Voice over talent can be hired for narration or even dialog as part of your video presentation. It's a highly effective way to keep customers, clients, and even staff members interested and focused on what you are showing them.
Training videos or tutorials. Videos made to be used with your new hires, introducing them to the organization or training them in aspects of their jobs, are also great places to put your best foot forward with professional voice work.
Telephone recordings and answering services. If your business has an automated answering services as part of the sales and ordering departments, consider hiring professional talent to represent your brand. This is especially important in an professional environment where you want to leave callers with a positive impression. Telephone recordings may be brief, but those few minutes can make a big difference to potential customers and clients.
Online videos. Online videos are quickly becoming a popular alternative to commercials and radio segments, especially since they can cost much less to produce than conventional media. Online videos developed with a voice artist can help deliver a narrative, commercial statement, or even an announcement with a professional touch.
Whether you're creating marketing for the world at large, like YouTube videos, or simply materials for internal use in your own business, the right voice talent will make your message that much more powerful.
About the Author:
Author Terry Daniel is a Professional Voice Over Artist from Minneapolis, MN and Has Provided the Voice Talent for Hundreds of Projects and Advertisements Since 1991.
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