Online video and video search is HOT! You have surely seen all the buzz on the internet about sites like youtube, blinkx, etc... With this, bloggers have been writing posts about how to shoot video, how to upload videos to these sites, etc... However, few have provided information on how to get these videos seen and discovered. Here enters Video SEO.
In order to successfully optimize your videos for search engines, it is important that you have some knowledge regarding the various aspects of search as well as the difference in techniques with regard to video.
There is misconception that, keyword research for video content is same as standard organic search or other search verticals. This is not true and moreover, till now there aren't keyword research tools to determine and measure video search results. Before you begin with your actual video search optimization, put together your keyword list. The list can be based on standard search results; however, they should be supplemented with results from news search engine results pages for more appropriate content. At this early phase of online video revolution, video searches at this point tend to be shorter keywords as opposed to "long tail" searches. More than any other piece of advice, make sure you include the word "video" in your keyword list. Examples - car videos, car video, racing video, automotive videos, etc....
The next step after you have generated a keyword list is to take a good look at the video search platforms to see which channels and categories, tags, etc... tend to get the most views, as well as to look at which platforms have the highest performance in views, ratings, etc... You will certainly want to submit your video to multiple sites but you will want to make sure that at the least, you submit your video to the more popular engines.
As a side note, pay attention to the audience that is already searching for the terms that you identified in your keyword research. Are there closely related terms that you did not include? Take a look at videos that are similar in terms of the keywords that you are targeting and view the comments and feedback from users to find related terms.
Studies show that people who regularly provide user feedback tend to take frequent action on your uploaded video. This even includes visits to your actual website and end-point conversions.
It is much easier to get your video optimized and seen on search engine results pages when you are choosing a theme that does not already exist in mass. Dont make the mistake of creating videos that repeat videos already out there. Instead, choose fresh ideas and find a "content space" for your theme/keyword.
Studies have shown as well that users who watch videos are less interested in watching videos that are more than a few minutes in length. Try to target your videos to be less than 3 minutes in total length. If you have a very long video, perhaps try to create multiple segments or clips from the video targeting videos with 1-3 minutes in duration.
Finally, make sure that you take advantage of the fact that you can brand your video with a watermark logo, text for your URL, and additional information to get users back to your website or business. One of the main points for doing video SEO is to get users back to your destination.
Therefore, in order to get more visibility for your business, website, etc... search engine optimization for video is an excellent, and fairly new concept that you can take advantage of right now, while the buzz is hot.
In order to successfully optimize your videos for search engines, it is important that you have some knowledge regarding the various aspects of search as well as the difference in techniques with regard to video.
There is misconception that, keyword research for video content is same as standard organic search or other search verticals. This is not true and moreover, till now there aren't keyword research tools to determine and measure video search results. Before you begin with your actual video search optimization, put together your keyword list. The list can be based on standard search results; however, they should be supplemented with results from news search engine results pages for more appropriate content. At this early phase of online video revolution, video searches at this point tend to be shorter keywords as opposed to "long tail" searches. More than any other piece of advice, make sure you include the word "video" in your keyword list. Examples - car videos, car video, racing video, automotive videos, etc....
The next step after you have generated a keyword list is to take a good look at the video search platforms to see which channels and categories, tags, etc... tend to get the most views, as well as to look at which platforms have the highest performance in views, ratings, etc... You will certainly want to submit your video to multiple sites but you will want to make sure that at the least, you submit your video to the more popular engines.
As a side note, pay attention to the audience that is already searching for the terms that you identified in your keyword research. Are there closely related terms that you did not include? Take a look at videos that are similar in terms of the keywords that you are targeting and view the comments and feedback from users to find related terms.
Studies show that people who regularly provide user feedback tend to take frequent action on your uploaded video. This even includes visits to your actual website and end-point conversions.
It is much easier to get your video optimized and seen on search engine results pages when you are choosing a theme that does not already exist in mass. Dont make the mistake of creating videos that repeat videos already out there. Instead, choose fresh ideas and find a "content space" for your theme/keyword.
Studies have shown as well that users who watch videos are less interested in watching videos that are more than a few minutes in length. Try to target your videos to be less than 3 minutes in total length. If you have a very long video, perhaps try to create multiple segments or clips from the video targeting videos with 1-3 minutes in duration.
Finally, make sure that you take advantage of the fact that you can brand your video with a watermark logo, text for your URL, and additional information to get users back to your website or business. One of the main points for doing video SEO is to get users back to your destination.
Therefore, in order to get more visibility for your business, website, etc... search engine optimization for video is an excellent, and fairly new concept that you can take advantage of right now, while the buzz is hot.
About the Author:
This post was written by Mark Robertson of ReelSEO - A site focused on providing tips for Video SEO and Video Search Engine Optimization. For more info about Search Engine Optimization, watch these SEO Videos
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