In times past people had libraries of books in there home encyclopedias, dictionaries, medical books, cook books all the information they needed for daily life was housed in those books. Those days are over. When people seek information now they turn to one simple source the internet. Rather than flipping through thousands of pages in huge books they click and browse until they find whatever information they need.
Whether your goal is to sell tangible products, digital products, or increase affiliate commissions, creating information products is a great way to increase traffic to your site.
Although it is an option, it is not necessary to sell the information you offer. It can be just as profitable to you to use it simply as a lure to get people to view your site. You can offer on line courses, give special reports and other information that people are seeking.
A special report is a smaller than an e-book, usually about 10 15 pages; these can be written rather quickly and work great as a marketing tool. Think about the things you have for sell, or the items you are an affiliate for. Pick a group of complimentary items and write a special report around them. For instance, if you sell cosmetics, create a special report about quick and easy summer beauty fixes. Advertise your own products within the report.
Write your report in a way that is especially appeals to your target audience. For example if you promote or are an affiliate for companies who promote skin care products write an article on women's health. In your article include a paragraph on the importance of healthy skin and include a link to your affiliates that will direct your readers to good skin care products.
Simply offer one of these reports as a free gift for subscribing to your newsletter or other mailing list. Your subscribers will love the fact that they are getting something for free, and you will love the fact that your mailing list is growing.
The information you offer does not have to be free of charge. For example, if you promote tools you might offer a few "how to" lessons on areas of home improvement. You could charge a small fee for the lessons and within each lesson refer your readers to tools that will make the job easier. Provide them with a link to your site or the site of your affiliates so they can easily view the product.
People are definitely hungry for information and if you can provide them quality information that answers their questions, you will notice an increase in your traffic (and profits).
Whether your goal is to sell tangible products, digital products, or increase affiliate commissions, creating information products is a great way to increase traffic to your site.
Although it is an option, it is not necessary to sell the information you offer. It can be just as profitable to you to use it simply as a lure to get people to view your site. You can offer on line courses, give special reports and other information that people are seeking.
A special report is a smaller than an e-book, usually about 10 15 pages; these can be written rather quickly and work great as a marketing tool. Think about the things you have for sell, or the items you are an affiliate for. Pick a group of complimentary items and write a special report around them. For instance, if you sell cosmetics, create a special report about quick and easy summer beauty fixes. Advertise your own products within the report.
Write your report in a way that is especially appeals to your target audience. For example if you promote or are an affiliate for companies who promote skin care products write an article on women's health. In your article include a paragraph on the importance of healthy skin and include a link to your affiliates that will direct your readers to good skin care products.
Simply offer one of these reports as a free gift for subscribing to your newsletter or other mailing list. Your subscribers will love the fact that they are getting something for free, and you will love the fact that your mailing list is growing.
The information you offer does not have to be free of charge. For example, if you promote tools you might offer a few "how to" lessons on areas of home improvement. You could charge a small fee for the lessons and within each lesson refer your readers to tools that will make the job easier. Provide them with a link to your site or the site of your affiliates so they can easily view the product.
People are definitely hungry for information and if you can provide them quality information that answers their questions, you will notice an increase in your traffic (and profits).
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