More and more copywriters are looking into freelance copywriting because of the freedom it offers. If you're interested in freelance copywriting, then here are some ideas to help you see what's involved in freelancing.
1. Know when and how to say "no." Freelance copywriters have to know when to say "no." Sometimes your schedule is overloaded and you can't take on any new projects. Other times your clients have terrible ideas on how to market their product, so you have to correct them, gently of course. Remember that you're the professional and they are not, that is why they are hiring you, so don't be afraid to voice your ideas.
Sometimes a client will persist on a particular idea; if they don't budge then you need to learn how to compromise without surrendering. Managing persistent clients will help ease your work experience. But there are always going to be clients who do not compromise and it is best to know when to get out of these situations. They are not worth the money or the trouble.
2. Be polite, persistent, and positive. Always communicate professionally with your clients. Listen intently to your clients and be persistent with your ideas if you must. Your persistence must be two fold: You must constantly look for work, and persistently stand by your ideas on how to market your clients' products. This will help improve your success dramatically.
3. Educate yourself. There are always new things to learn and the most successful copywriters see themselves as lifelong students. Learning new ways of writing copy will help your business stay competitive. There is plenty of material out there, so go ahead and start learning.
4. Make sure to relax. It doesn't make much sense to go from one stressful job to another. Therefore take time to relax. Rest is so important that you should even write it into your schedule to make sure you do it. This will not only help you be happier, but it will also help you write better copy. In the end, if you take time to relax, you'll be happier and more successful.
5. Have fun even if the going gets tough. If you're going to be successful, you have to love your profession, so start learning how to keep a positive attitude now. If you let the stress of your work consume you, you will eventually burn out and miss out on the amazing opportunities in freelance copywriting.
6. Nurture your personal life. A successful person is also a well-rounded person. You need to have a well-nurtured personal life for you and your family's emotional health. Even though you're working to be more successful as a copywriter, your personal life is far more important than your occupation. If you become super successful but neglect your friends and family, then all you have is a really nice empty house.
7. Always practice honesty and good ethics. This is really important, you need to be a person of honesty and integrity. Don't make any promises you can't keep. Tell your clients if you're failing to live up to your agreement and try to make recompense. Never compromise on your integrity just to get a project. And always be ethical in conducting your business arrangements.
8. Learn to manage your business well. Freelance copywriters are their own bosses and run their own businesses. Make sure to read up on how to run a small business and manage your accounts well.
Keep up on the most recent ethical standards, laws, and tax reforms. Make sure you're also up to date on all the current pricing models and searching for new ways to organize your business more effectively.
9. Never take a rejection personally. This is a business and your self worth should never be wrapped up in what you do. Try and maintain a level of professionalism and don't take rejection personally. There are plenty of reasons someone might pick another copywriter over you that have nothing to do with your ability to write good copy.
10. Do not miss deadlines. This is very important. Missing deadlines will crush your chances at success. Therefore you have to learn to manage your time well.
Hopefully this article helped you better understand the word of freelance copywriting. There is plenty of information out there if you're interested in learning more about freelance copywriting.
1. Know when and how to say "no." Freelance copywriters have to know when to say "no." Sometimes your schedule is overloaded and you can't take on any new projects. Other times your clients have terrible ideas on how to market their product, so you have to correct them, gently of course. Remember that you're the professional and they are not, that is why they are hiring you, so don't be afraid to voice your ideas.
Sometimes a client will persist on a particular idea; if they don't budge then you need to learn how to compromise without surrendering. Managing persistent clients will help ease your work experience. But there are always going to be clients who do not compromise and it is best to know when to get out of these situations. They are not worth the money or the trouble.
2. Be polite, persistent, and positive. Always communicate professionally with your clients. Listen intently to your clients and be persistent with your ideas if you must. Your persistence must be two fold: You must constantly look for work, and persistently stand by your ideas on how to market your clients' products. This will help improve your success dramatically.
3. Educate yourself. There are always new things to learn and the most successful copywriters see themselves as lifelong students. Learning new ways of writing copy will help your business stay competitive. There is plenty of material out there, so go ahead and start learning.
4. Make sure to relax. It doesn't make much sense to go from one stressful job to another. Therefore take time to relax. Rest is so important that you should even write it into your schedule to make sure you do it. This will not only help you be happier, but it will also help you write better copy. In the end, if you take time to relax, you'll be happier and more successful.
5. Have fun even if the going gets tough. If you're going to be successful, you have to love your profession, so start learning how to keep a positive attitude now. If you let the stress of your work consume you, you will eventually burn out and miss out on the amazing opportunities in freelance copywriting.
6. Nurture your personal life. A successful person is also a well-rounded person. You need to have a well-nurtured personal life for you and your family's emotional health. Even though you're working to be more successful as a copywriter, your personal life is far more important than your occupation. If you become super successful but neglect your friends and family, then all you have is a really nice empty house.
7. Always practice honesty and good ethics. This is really important, you need to be a person of honesty and integrity. Don't make any promises you can't keep. Tell your clients if you're failing to live up to your agreement and try to make recompense. Never compromise on your integrity just to get a project. And always be ethical in conducting your business arrangements.
8. Learn to manage your business well. Freelance copywriters are their own bosses and run their own businesses. Make sure to read up on how to run a small business and manage your accounts well.
Keep up on the most recent ethical standards, laws, and tax reforms. Make sure you're also up to date on all the current pricing models and searching for new ways to organize your business more effectively.
9. Never take a rejection personally. This is a business and your self worth should never be wrapped up in what you do. Try and maintain a level of professionalism and don't take rejection personally. There are plenty of reasons someone might pick another copywriter over you that have nothing to do with your ability to write good copy.
10. Do not miss deadlines. This is very important. Missing deadlines will crush your chances at success. Therefore you have to learn to manage your time well.
Hopefully this article helped you better understand the word of freelance copywriting. There is plenty of information out there if you're interested in learning more about freelance copywriting.
About the Author:
For tips, tricks, and tactics of a sought-after web copywriter, check out the blog of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice.
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