Can measuring customer satisfaction be easy?
In an tough economy like this, everyone knows that customer satisfaction is vital. Just like you, your customers are reviewing every expense and questioning every long-standing decision. This means you must do everything possible to not lose your valuable paying clients. Studies show it costs 12 times more to win a new account than to maintain an existing one.
In a market like this one, the difference only widens.
In theory, it should be easy to keep tabs on what your customers are thinking. You just have to ask them the right questions and then listen carefully to their responses.
But practice shows that it's not easy at all to achieve.
According to the legendary Jack Welch, you can't improve what you don't measure. However it's equally true that you can't improve if you go broke measuring!
The problem with measuring customer satisfaction resides in the measurement process. Invariably this process includes:
1. Design the survey questionnaire.
2. Implement the actual survey instrument (a printed survey, a webpage)
3. Distribute the survey.
4. Invite customers to participate.
5. Recover the competed surveys.
6. Tabulate the responses in a useable format.
7. Analyze the results.
Each of these steps takes a considerable amount of effort and expense to put into practice.
However, a new tool on the market, Gustometria, significantly reduces the time, effort and cost of measuring your customer satisfaction. And more importantly it provides you with powerful analysis tools which feed on the responses in realtime. Customer satisfaction measurement has never been this easy before.
Not only does the Gustometria system permit you to easily and affordably track your customer satisfaction, it provides four more important benefits:
1. Adapt and change your surveys any time you wish.
2. You can integrate satisfaction measurement into your everyday business processes. You get high participation rates because your customers are answering right from the shop floor while they're waiting for the receipt. It just takes a minute, it's over and it proves to your customer that his opinion is important.
3. React on the fly to detected problems. Since you are receiving results from your surveys in realtime, you can implement a very powerful improvement system. If something isn't working well, you find out immediately, in time to design and implement a solution. By tomorrow you'll be checking to confirm how effective the new solution has been.
4. Gustometria isn't limited to quantitative measurements. You also get direct customer feedback in realtime. Your clients can submit suggestions, complaints or kudos whenever they feel like it.
Basically this innovative system "gives you eyes" all over your organization. Everyday all day long you are measuring and improving your business.
Yes, measuring customer satisfaction can be easy. In fact it's as easy as picking up the phone and calling toll free 1-877-448-7865.
In an tough economy like this, everyone knows that customer satisfaction is vital. Just like you, your customers are reviewing every expense and questioning every long-standing decision. This means you must do everything possible to not lose your valuable paying clients. Studies show it costs 12 times more to win a new account than to maintain an existing one.
In a market like this one, the difference only widens.
In theory, it should be easy to keep tabs on what your customers are thinking. You just have to ask them the right questions and then listen carefully to their responses.
But practice shows that it's not easy at all to achieve.
According to the legendary Jack Welch, you can't improve what you don't measure. However it's equally true that you can't improve if you go broke measuring!
The problem with measuring customer satisfaction resides in the measurement process. Invariably this process includes:
1. Design the survey questionnaire.
2. Implement the actual survey instrument (a printed survey, a webpage)
3. Distribute the survey.
4. Invite customers to participate.
5. Recover the competed surveys.
6. Tabulate the responses in a useable format.
7. Analyze the results.
Each of these steps takes a considerable amount of effort and expense to put into practice.
However, a new tool on the market, Gustometria, significantly reduces the time, effort and cost of measuring your customer satisfaction. And more importantly it provides you with powerful analysis tools which feed on the responses in realtime. Customer satisfaction measurement has never been this easy before.
Not only does the Gustometria system permit you to easily and affordably track your customer satisfaction, it provides four more important benefits:
1. Adapt and change your surveys any time you wish.
2. You can integrate satisfaction measurement into your everyday business processes. You get high participation rates because your customers are answering right from the shop floor while they're waiting for the receipt. It just takes a minute, it's over and it proves to your customer that his opinion is important.
3. React on the fly to detected problems. Since you are receiving results from your surveys in realtime, you can implement a very powerful improvement system. If something isn't working well, you find out immediately, in time to design and implement a solution. By tomorrow you'll be checking to confirm how effective the new solution has been.
4. Gustometria isn't limited to quantitative measurements. You also get direct customer feedback in realtime. Your clients can submit suggestions, complaints or kudos whenever they feel like it.
Basically this innovative system "gives you eyes" all over your organization. Everyday all day long you are measuring and improving your business.
Yes, measuring customer satisfaction can be easy. In fact it's as easy as picking up the phone and calling toll free 1-877-448-7865.
About the Author:
You can't let yourself lose customers. That's why customer satisfaction research is so important. A great customer questionnaire built with our innovative tools will help you guarantee happy customers. Get a totally unique version of this article from our article submission service
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