The web has to offer many new ways to do business. It gives your business access to millions of potential customers around the world, 24 hours a day and 7 days a week.
But as technology evolves, the way we do business also has to change. Otherwise we are doomed to fail. As one of the biggest changes in the evolution of the Internet are social networks. The way people interact online has changed, and we know see the Internet not only as a information medium but as a community of people.
Communication with your customers is not a new idea in business. To be successful a business has always had to listen and respond to their customers - communication is key. However to establish such communication has always been a difficult task. The methods used to do that are time consuming and expensive. Every business has their methods which aim to make that process as efficient as possible but it's nowhere near perfect.
The Internet as medium has improved communication process dramatically. However, they were essentially the same and their effectiveness has decreased as they have become cheaper. Social marketing, however, has brought them to a whole new level.
These networks engage users to the communication between each other and between your business. It can be compared to a party of friends, and that's essentially different from the conventional communication methods. Such communities are every marketers dream because they are more willing to buy, they are more trusting. They give you a hungry and active crowd that tells you what they want and you can address their needs at laser targeted precision.
However there are obstacles to overcome. Finding and building a community is a difficult process. These communities often already exist in the big networks, but to access them you have not only to gain their trust, but to work under the strict rules.
But as technology evolves, the way we do business also has to change. Otherwise we are doomed to fail. As one of the biggest changes in the evolution of the Internet are social networks. The way people interact online has changed, and we know see the Internet not only as a information medium but as a community of people.
Communication with your customers is not a new idea in business. To be successful a business has always had to listen and respond to their customers - communication is key. However to establish such communication has always been a difficult task. The methods used to do that are time consuming and expensive. Every business has their methods which aim to make that process as efficient as possible but it's nowhere near perfect.
The Internet as medium has improved communication process dramatically. However, they were essentially the same and their effectiveness has decreased as they have become cheaper. Social marketing, however, has brought them to a whole new level.
These networks engage users to the communication between each other and between your business. It can be compared to a party of friends, and that's essentially different from the conventional communication methods. Such communities are every marketers dream because they are more willing to buy, they are more trusting. They give you a hungry and active crowd that tells you what they want and you can address their needs at laser targeted precision.
However there are obstacles to overcome. Finding and building a community is a difficult process. These communities often already exist in the big networks, but to access them you have not only to gain their trust, but to work under the strict rules.
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Fortunately there are solutions for businesses, such as Niche Socializer, allowing to implement social marketing.
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