mardi 31 mars 2009

Shantou toy exporters out of contrarian-growth industries in financial difficulties and take the lead in

02:16 Posted by: Marokko Suche 0 comments

By Professional editor working for Himfr.

Shantou City since 2008 many industries by the international financial crisis, especially in export-oriented manufacturing industry was materially affected by the production and operation of many enterprises is still very difficult, and the toy industry is "thriving" contrarian exports rose, the industry took the lead out of production operating difficulties.

According to statistics, this year, 2 months ago Shantou Tatsu Toy exports 49,440,000 U.S. dollars, representing a year growth of 3 percent over the same period, one of Chenghai Toy exports total nearly 8 into the area in 2008 Toy exports about 393 million U.S. dollars, up 33.5 %. Industry point out that their own brands, independent innovation, reduce costs, complete and perfect the transfer market and credit support to become Shantou toy exporters to turn adversity into opportunity a magic weapon.

According to expert analysis, in the international financial crisis, the major export markets is not without desire to buy, but reduced the request of the grade of products, many toy companies according to market demand for timely adjustment of toys from the export of high-grade changes to middle and low Toy to meet the market can make a profit. In addition, many companies make great efforts to cultivate high-tech and high added value, significantly enhanced the competitiveness of new products, adopt a variety of measures to reduce production costs, such as Yu-wide process of Guangdong Toy Ltd., before the export of Santa Claus dolls wear four or five Layer clothing, now improved the design, do not wear so many, the cost down, the Order in March of this year than the same period last year grew 20%.

Have a lot of enterprises actively opening up the Middle East, Russia and other emerging markets, through the growth of emerging markets to make up for the original decline in customer orders, the first two month Shantou Toy exports to ASEAN 15,200,000 U.S. dollars, an increase of 1.4 times; on Hong Kong's exports toys 9,490,000 U.S. dollars, up 58.3 percent, data showed that the city's main export market for toys has been affected by financial crisis to avoid the larger European and American markets, the transfer to the Asian market.

Shantou at all levels of government and banking institutions in terms of policy, capital, credit support for the toy industry on a strong guarantee: CHENGHAI guide enterprises to strengthen the cultural and creative product development, from 2009 until 2011, the district will invest the financial year 6,000,000 million to encourage companies to develop animation Toy Products, at the same time continue to invest five million yuan Technology three funds to encourage enterprises to conduct technological upgrading; guide enterprises in product research and development on the importing country in accordance with the standards to regulate the production; Organize a variety of domestic and foreign enterprises take part in trade fairs , Chenghai toys promote a unified brand; to the end of 2008 banking institutions for more than 1,500 toys home business or small workshop to provide credit support for the toy industry and the balance of loans 1,147,000,000 yuan, of which Chenghai District of the toy industry and the balance of loans reached 1.035 billion yuan .

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