There is no doubt about it. Pay per click can be very lucrative and pay you big dividends for less work, in a short amount of time. It is certainly a powerful part of your advertising efforts. However there is a secret to this success that is not often talked about. It takes a smarts and patience to put in the necessary work needed to get results.
It is critical to the success of your campaign that you choose the right search engine. Your obvious choices would be Yahoo Search and Google Adwords, as these are the biggest and best pay-per-click programs. However it is wise to note that there are other search engines out there. Pay Per Click Universe has done research into this and come up with these top 10 pay per click engines.
1. Google
2. Yahoo!
3. ABC Search
4. Search Feed
5. 7 Search
6. MIVA
7. Enhance Interactive
8. Findology
9. Microsoft adCenter
10. Ask.com
An ambitious and intelligent promoter will take advantage of all these engines and see which ones will be best for his business.
A very important part of making a successful campaign is choosing the right keyword. This has be the exact blend of a general keyword to create traffic and a specialized one to target your niche market. Now many search engines do have a database of frequently searched keywords and you can begin your search for keywords here. Be careful in your selection, as these keywords are often too broad and may just bring traffic but no sales to your particular market.
Your next step is to decide what amount you will bid on your keyword. This will decide what position your ad will hold. For the best exposure and the maximum views it is necessary to be one of the highest bidders. Positioning is of paramount importance, due to the fact that searchers will not usually look beyond the first 5 pages. In fact if your ad is not within this range you can assume that it will not even be seen.
In the last you need to understand that you will need to pay close attention and micro-manage your campaign. Attention to detail is a must and you need to be acutely aware of every part of your campaign. Tracking sales conversions is a must. Adjust test and be sure that you nip problems in the bud, before they get out of control.
It is possible to make a tidy profit with your pay per click marketing. However in order to do this you will need to micro-mange your campaign and do your research carefully. Remember the key to success is being willing to experiment. Do not get frustrated if you do not see the money coming in as soon as you start your account. Bear in mind that "Rome was not built in a day."
Put this knowledge to work for you and see how you can increase your profits. When you make use of a number of pay per click engines you will be able to develop your business. Of course it is hard work initially but you will soon see your hard work pay off.
It is critical to the success of your campaign that you choose the right search engine. Your obvious choices would be Yahoo Search and Google Adwords, as these are the biggest and best pay-per-click programs. However it is wise to note that there are other search engines out there. Pay Per Click Universe has done research into this and come up with these top 10 pay per click engines.
1. Google
2. Yahoo!
3. ABC Search
4. Search Feed
5. 7 Search
6. MIVA
7. Enhance Interactive
8. Findology
9. Microsoft adCenter
10. Ask.com
An ambitious and intelligent promoter will take advantage of all these engines and see which ones will be best for his business.
A very important part of making a successful campaign is choosing the right keyword. This has be the exact blend of a general keyword to create traffic and a specialized one to target your niche market. Now many search engines do have a database of frequently searched keywords and you can begin your search for keywords here. Be careful in your selection, as these keywords are often too broad and may just bring traffic but no sales to your particular market.
Your next step is to decide what amount you will bid on your keyword. This will decide what position your ad will hold. For the best exposure and the maximum views it is necessary to be one of the highest bidders. Positioning is of paramount importance, due to the fact that searchers will not usually look beyond the first 5 pages. In fact if your ad is not within this range you can assume that it will not even be seen.
In the last you need to understand that you will need to pay close attention and micro-manage your campaign. Attention to detail is a must and you need to be acutely aware of every part of your campaign. Tracking sales conversions is a must. Adjust test and be sure that you nip problems in the bud, before they get out of control.
It is possible to make a tidy profit with your pay per click marketing. However in order to do this you will need to micro-mange your campaign and do your research carefully. Remember the key to success is being willing to experiment. Do not get frustrated if you do not see the money coming in as soon as you start your account. Bear in mind that "Rome was not built in a day."
Put this knowledge to work for you and see how you can increase your profits. When you make use of a number of pay per click engines you will be able to develop your business. Of course it is hard work initially but you will soon see your hard work pay off.
About the Author:
Brian Basch has been working in the area of ppc management for a long time and maintains a website about adwords ppc management where you can get answers to the rest of your questions.
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