vendredi 27 février 2009

How Important Is Yahoo Search Marketing

02:06 Posted by: Marokko Suche 0 comments

By moose3511

Many working moms have decided to work at home and make money online fast. They have met success with open arms and have made a mark in this billion dollar industry. So what is stay at home working moms all about and how can internet marketing make such a difference in their lives that they decide to stay that way working from home?

Let us take an example. If you are a webmaster and want your site to appear for motor parts you might agree to pay yahoo search marketing a fee of 20 cents every time someone clicks on the term motor parts and is directed to your site. This is called the bid and in the event of no other webmaster bidding higher than this price your bid wins and the keyword or phrase you bid for is set to direct all clicks to that site. Now there is a catch here, if someone else bids even one cent higher than your bid his or her site is set to receive traffic for the same keyword and you are moved to level two in the list. You need to bid higher to move up again.

There is, however, a lot of controversy when it comes to deciding on how effective Google Adwords is when it comes to Internet marketing. Some people are of the opinion that Google Adwords promises to index your site using the Adwords you bought but they dont commit to how long it would take to index your site. A faster way, internet marketing gurus claim, is SEO techniques instead of Google Adwords.

When you decide to use yahoo Search marketing for acquiring a top listing in their search engines you are actually deciding to go in for a PPC or Pay per click campaign. This is a process where yahoo charges you to direct a visitor to your site every time he or she clicks on a word or phrase you have paid for the search engine to redirect traffic to your site. How important is this to get a top listing? The opinion of various internet marketing gurus will vary. Some say it is not important at all while some say it is equally important. However, all are unanimous that it is not all important to get a top listing.

Like I said that internet is a billion dollar industry today but you dont have to make it your choice of career to work at home. There are other ways that you can choose to make money online fast too. Or you could choose a combination of both. There are success stories of stay at home working moms who have chosen to telecommute. This means that they can carry out their regular jobs over the net using a computer and an internet connection.

Google has created a program called Adwords where webmasters and SEO experts can research the web through a tool created for the purpose by Google. Webmasters first decide the niche their site and product falls into and then research all the relevant words that relate to their site, service or product. These relevant keywords are the words or phrases that people have used to search for their products, services or similar products and services.

One internet marketing professional who has tried every trick in the book and having developed an impressive learning curve when it comes to internet marketing has this to say: Once you pay your PPC fee and your site begins to get visitors through clicks and someone else bids higher than you and you stop getting clicks what happens to the remaining deposit with the search engine?

There is no refund facility and you are forced to utilize the entire funds by bidding higher than your competitor. So how do you know someone actually bid higher than you? That is one reason people use PPC campaigns and search engine marketing as a secondary marketing option to their regular SEO technique.

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