jeudi 26 février 2009

Business Owners: Economic Stimulus Package

02:00 Posted by: Marokko Suche 0 comments

By Jay S NaPier

With today's economy being what it is, it's important for business owners to be in a position where they can profit no matter what. We see it every day, major companies going out of business. We hear about all the layoffs. These things create a fear within our economy and within local businesses. Because of these fears, it's important for business owners to reassess the products and services they sell and how they sell them.

To eliminate this challenge, you should take a look at your gross income over the last 12 to 24 months and compare it to the last six marks. Are people still buying what you're selling? are they buying the same quantity they used to? in today's economy people are no longer buying the things that they used to buy just six months ago. People have cut back in many areas of their personal finances. Things that people used to buy on a weekly or monthly basis have now become luxury items that are no longer buying.

Getting creative in your business today is important. You've got to ask yourself what you should be selling and will you sell enough of it to make it profitable? the most creative business owners are now creating continuity programs also known as subscription services that allow them to better manage their business and more consistently get their cash flow.

Open up your personal checkbook. Look at what you have been spending your money on over the last 3 to 6 months consistently. Can you turn some of those monthly bills that everyone spends their money on into cash flow for your business? according to the National Retail Federation, we are committed to using today's technology. More than 80% of us wouldn't give up Internet access. Almost 2/3 wouldn't cancel a cell phone, and more than 60% would never drop cable or satellite television.

If you are spending your money on it on a monthly basis, your customers may very well be spending bears there as well. Two days needs were yesterdays once. Can you imagine a time when you didn't have a cell phone? What about cable or satellite? If you're not doing as much on the weekends you're probably watching more cable or satellite. Where else are you spending your money? Smart business owners are changing the way they do business so they can continue to receive the cash will their business requires and building a continuous monthly income.

As people cut back on their spending because of the fear of losing their job, it's important to realize that you must be Smart about how you market your business and be selling the products and services that people will consistently by. A limousine service for example, would be considered a luxury item that many may have been using consistently, however in today's economy they are instead renting a car or getting a friend to pick them up.

With the stock market being down, people who have consistently spend their money at high end restaurants are choosing to eat at other establishments. someone who would typically spend $200 on a night out, is now spending $75-$100. People who would typically spend $50-$100 are now spending less and then there are those who simply are no longer going out to eat.

Today's business owner has got to be prudent about what they are selling, where they are selling it, and for how much? in today's economy it's only common sense to be selling what people need, not what they want - as bad as were people today are spending their money.

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