Internet, it is the era that we are all in right now. Businesses are getting to realize that there is another platform for advertising and that is on the Internet. This new media is commonly known as Internet Marketing and it is at the simplest form, digital advertising. Internet Marketing also commonly known as Online Marketing or Website Promotion.
Businesses today have tried many forms of advertising media: Radio broadcast, Brochures, etc. Surprisingly, a number of businesses are not even considering Internet as a new form of advertising media. Perhaps there are reasons why they are not keen on Internet advertising. However, if they use the Internet advertising correctly, businesses can experience a big jump in their bottomline.
Now, let's look at the various reasons why it is wise to advertise online:
1) Online Advertising allows instant reach to the targeted audience. We are living in an age where almost everyone has an email address and businesses can reach their clients always instantly without using traditional and cost methods like mailing.
2) Internet Marketing is tends to be cheaper. Guess how much will it cost a business to run a simple 10 seconds TV ads? The answer is: More than $10,000! Online Advertising, on the other hand, is much cheaper. Even the most expensive SEO package may cost you only $6000-$8000 and the the results stays for many months, which is something that TV ads cannot do.
3) Internet Marketing allows interaction. TV, print and radio media are one-way communication tools as there are almost no form of feedback. Web Promotion, however, allows interaction with your clients in the form of survey or even games.
4) Online Advertising can be measured. Believe me, you can measure the return-on-investment for investment made on Internet advertising. Since Internet Marketing is digital in nature, it is very easy to quantify the statistics and form a report.
Internet Marketing is definitely one of the best choice when it comes to advertising. What businesses need is getting the right people to do the right job.
Businesses today have tried many forms of advertising media: Radio broadcast, Brochures, etc. Surprisingly, a number of businesses are not even considering Internet as a new form of advertising media. Perhaps there are reasons why they are not keen on Internet advertising. However, if they use the Internet advertising correctly, businesses can experience a big jump in their bottomline.
Now, let's look at the various reasons why it is wise to advertise online:
1) Online Advertising allows instant reach to the targeted audience. We are living in an age where almost everyone has an email address and businesses can reach their clients always instantly without using traditional and cost methods like mailing.
2) Internet Marketing is tends to be cheaper. Guess how much will it cost a business to run a simple 10 seconds TV ads? The answer is: More than $10,000! Online Advertising, on the other hand, is much cheaper. Even the most expensive SEO package may cost you only $6000-$8000 and the the results stays for many months, which is something that TV ads cannot do.
3) Internet Marketing allows interaction. TV, print and radio media are one-way communication tools as there are almost no form of feedback. Web Promotion, however, allows interaction with your clients in the form of survey or even games.
4) Online Advertising can be measured. Believe me, you can measure the return-on-investment for investment made on Internet advertising. Since Internet Marketing is digital in nature, it is very easy to quantify the statistics and form a report.
Internet Marketing is definitely one of the best choice when it comes to advertising. What businesses need is getting the right people to do the right job.
About the Author:
Do you want to build your business using the Internet? If so, be sure to find a company that is reliable to help you out. Here's one recommended website for your business: Internet Marketing Singapore
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