Many companies know how to get traffic from Adwords and use it successfully to give them continual leads and specifically targeted traffic. Typically the cost of this traffic can be as low as 5 cents per visitor. There are also many webmasters who have been unsuccessful with Adwords. If you are one of the less successful ones, then this may help.
Firstly you need a layout for your ad. You must then decide on the best text for the title. Take your time to get this right. The customers see this first when they look at your ad. A poor title will not bring visitors. Figure out which keywords to use, being careful to attract only the visitors you are looking for.
Before beginning a campaign it helps to scribble down as many keywords and phrases as you can think of. The most popular keywords are probably going to have been bid up too high, making your click throughs costly.
Try to think of keywords that your customers would use. When you have thought of as many words as you can, look over your list. Keep only those that you feel are best.
When setting up you ad, Google will suggest a bid price, always go below this as it is not necessary to bid so high. The number of click throughs you get has a huge effect on your position. You can pay half the price, get twice the clicks and you will have the same position as a guy who pays twice the price and gets very few clicks.
Once you have your keywords in place, you can start thinking about your daily budget. I would start on the conservative side and see what happens. After a time you will be able to see how your efforts are paying off and which keywords are working the best.
Keep a close eye on your sites performance. Keep trying to improve, change something around, and try something new. You will soon find that little things can mean a lot, and can substantially improve performance from Adwords.
Google will disable your advertisements if you are not getting enough clicks. If this happens, go back and rethink your keywords and then repeat this process to find new solutions.
Firstly you need a layout for your ad. You must then decide on the best text for the title. Take your time to get this right. The customers see this first when they look at your ad. A poor title will not bring visitors. Figure out which keywords to use, being careful to attract only the visitors you are looking for.
Before beginning a campaign it helps to scribble down as many keywords and phrases as you can think of. The most popular keywords are probably going to have been bid up too high, making your click throughs costly.
Try to think of keywords that your customers would use. When you have thought of as many words as you can, look over your list. Keep only those that you feel are best.
When setting up you ad, Google will suggest a bid price, always go below this as it is not necessary to bid so high. The number of click throughs you get has a huge effect on your position. You can pay half the price, get twice the clicks and you will have the same position as a guy who pays twice the price and gets very few clicks.
Once you have your keywords in place, you can start thinking about your daily budget. I would start on the conservative side and see what happens. After a time you will be able to see how your efforts are paying off and which keywords are working the best.
Keep a close eye on your sites performance. Keep trying to improve, change something around, and try something new. You will soon find that little things can mean a lot, and can substantially improve performance from Adwords.
Google will disable your advertisements if you are not getting enough clicks. If this happens, go back and rethink your keywords and then repeat this process to find new solutions.
About the Author:
Richard Chapman has written many articles about Online Marketing and Online Business. He is considered an authority in the industry. He has written this article to help you get targeted traffic from Adwords. he runs his own site and posts in a lot of forums. Visit his site to learn more about traffic from Adwords.
Aucun commentaire:
Enregistrer un commentaire