Content is king. It gets to wear the crown. And sit on the throne. And rule the world. When it comes to establishing credibility, gaining trust and producing sales, content is royalty. While I would never suggest abandoning the concept of delivering high quality content to your subscribers, there is another type of list composed of subscribers who couldn't care less about content.
"What is this type of list?" you ask. - The "announcement list". At an event in 2002, I taught about the announcement list. Even so, it is still a widely unused tactic for email marketing. Mainly because nobody is teaching it. Therefore, no one has any information about it, nor how to effectively create one. Well, we are going to change that.
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What Is An "Announcement" List?
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DEFINED: An announcement list is a list whose sole purpose is to "announce" (I.E. Inform, notify) when something new is available for review, consumption or purchase. In other words, it unapologetically says, "Hey, I just released XYZ. Come check it out!" Now, at first glance you may be thinking, "Who would join a list that offers no content and only sales pitch?" If you say it that way, it doesn't sound too good to me either! That's why you don't say it that way. Let's take a look at HOW to "say it"...
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How About An Example "Announcement" List?
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If you go to my site you'll find a textbook example of this concept. PLRSO stands for "Private Label Rights Special Offers" I established this list for the sole purpose of informing people anytime I have a new PLR offer available for them to buy.
That's it. I don't send out ezine articles to them. No newsletters. They don't get blog posts. There aren't any special reports. No content of any kind. What they get, in essence, are sales messages. And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that have been "announced" to the list.
And how, does it work! Here are some of the reasons...
1. Using an in-demand product (PLR) and allowing people to get ahead of the competition by learning about these new products FIRST by subscribing to the list
2. It's not billed as an "announcement list", but rather a "Free PLR Club". Big, big difference in perception.
3. I purchase a separate domain name for it, increasing the perceived importance and value to those who subscribe.
4. Joining does not commit one to buying. Purchase what interests you and pass those that don't.
5. An example of cost is provided with what you can purchase presently. This further shows the "value" of the complementary membership.
And here's the big twist that makes this idea of creating an "announcement" list a complete no-brainer...I allow my affiliates to "give away" no cost memberships to the PLRSO club! When someone they refer buys one of the offers, they earn a commission. And I get other people to promote and build my list for me. We all win.
Is that sawdust I hear burning?...
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What Kind Of "Announcement" List can I Build?
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There are a wide variety of "announcement" lists that you can build. Let's briefly look at nine of them...
* PLR List. If you wish, swipe my idea and build your own list of PLR buyers.
* New Offers List. When you have a loyal following there will be people who love what you produce and want to be notified any time you have a new product coming out.
* Pre-Launch List. Create buzz and anticipation for an upcoming new product release by building a pre-launch list several weeks (even months) in advance.
* Ezine Publishers List. Build a list of publishers who want to know any time you have a new ezine article that is available for reprint in their ezines.
* Bloggers List. Another idea is to allow bloggers who are looking for ready-made content to post to their blogs.
* Industry News List. Every industry needs someone who has their finger on the pulse. You could become the "go to" guy or gal for breaking news about your industry.
* Joint Venture List. A willing list of partners and affiliates who are anxious to promote anything you have to offer.
* Incentives List. You need a list of people who you offer "an incentive" to if they purchase an offer by someone else through YOUR affiliate link.
* Freebie List. On a regular basis, give away rebrandable content to these subscribers to earn commissions from their efforts.
As not all nine of these lists will be "buyers" initially, each of them can lead to buyers and income for you should you choose to do them. Content may be king, but there are a lot of other royalty out there too!
"What is this type of list?" you ask. - The "announcement list". At an event in 2002, I taught about the announcement list. Even so, it is still a widely unused tactic for email marketing. Mainly because nobody is teaching it. Therefore, no one has any information about it, nor how to effectively create one. Well, we are going to change that.
-------------------------------------------------------
What Is An "Announcement" List?
-------------------------------------------------------
DEFINED: An announcement list is a list whose sole purpose is to "announce" (I.E. Inform, notify) when something new is available for review, consumption or purchase. In other words, it unapologetically says, "Hey, I just released XYZ. Come check it out!" Now, at first glance you may be thinking, "Who would join a list that offers no content and only sales pitch?" If you say it that way, it doesn't sound too good to me either! That's why you don't say it that way. Let's take a look at HOW to "say it"...
-------------------------------------------------------
How About An Example "Announcement" List?
-------------------------------------------------------
If you go to my site you'll find a textbook example of this concept. PLRSO stands for "Private Label Rights Special Offers" I established this list for the sole purpose of informing people anytime I have a new PLR offer available for them to buy.
That's it. I don't send out ezine articles to them. No newsletters. They don't get blog posts. There aren't any special reports. No content of any kind. What they get, in essence, are sales messages. And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that have been "announced" to the list.
And how, does it work! Here are some of the reasons...
1. Using an in-demand product (PLR) and allowing people to get ahead of the competition by learning about these new products FIRST by subscribing to the list
2. It's not billed as an "announcement list", but rather a "Free PLR Club". Big, big difference in perception.
3. I purchase a separate domain name for it, increasing the perceived importance and value to those who subscribe.
4. Joining does not commit one to buying. Purchase what interests you and pass those that don't.
5. An example of cost is provided with what you can purchase presently. This further shows the "value" of the complementary membership.
And here's the big twist that makes this idea of creating an "announcement" list a complete no-brainer...I allow my affiliates to "give away" no cost memberships to the PLRSO club! When someone they refer buys one of the offers, they earn a commission. And I get other people to promote and build my list for me. We all win.
Is that sawdust I hear burning?...
-------------------------------------------------------
What Kind Of "Announcement" List can I Build?
-------------------------------------------------------
There are a wide variety of "announcement" lists that you can build. Let's briefly look at nine of them...
* PLR List. If you wish, swipe my idea and build your own list of PLR buyers.
* New Offers List. When you have a loyal following there will be people who love what you produce and want to be notified any time you have a new product coming out.
* Pre-Launch List. Create buzz and anticipation for an upcoming new product release by building a pre-launch list several weeks (even months) in advance.
* Ezine Publishers List. Build a list of publishers who want to know any time you have a new ezine article that is available for reprint in their ezines.
* Bloggers List. Another idea is to allow bloggers who are looking for ready-made content to post to their blogs.
* Industry News List. Every industry needs someone who has their finger on the pulse. You could become the "go to" guy or gal for breaking news about your industry.
* Joint Venture List. A willing list of partners and affiliates who are anxious to promote anything you have to offer.
* Incentives List. You need a list of people who you offer "an incentive" to if they purchase an offer by someone else through YOUR affiliate link.
* Freebie List. On a regular basis, give away rebrandable content to these subscribers to earn commissions from their efforts.
As not all nine of these lists will be "buyers" initially, each of them can lead to buyers and income for you should you choose to do them. Content may be king, but there are a lot of other royalty out there too!
About the Author:
Jimmy D. Brown, one of the most respected online marketing gurus, has been tweaking what and how he teaches when it comes to Internet Marketing since 1999. Now you can benefit from those years of experience and also get full Private Label Resell rights to many of his best-selling products - at incrediblyLOW prices (I'm talking Ten Bucks). Run, immediately to his website
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