vendredi 12 décembre 2008

Finding a Market For Your Arts and Crafts Business in Florida

01:49 Posted by: Marokko Suche 0 comments

By Chris Blackerby

The first steps on establishing a business often has very high risks. If you're planning to make a small business from your arts and crafts hobby, you should take those first steps very carefully. In the world of crafting fairs and festivals, these steps can easily make or break you. So here are a few steps to make sure your business doesn't become a casualty of itself.

The biggest market available for arts and crafts products would be trade shows and there are plenty of those in Florida. You're going to want to start out on small scales first and then move your way up. You should always check local community fairs and make sure that you don't miss one of them. This is a great opportunity for you to explore the market.

Florida fairs and festivals can offer you plenty of experience. When you think you have sufficiently enough, you can try and see if local gift shops would carry your product. If you take care of your quality, you're sure to be popular in craft shows. There should be no reason why the local gift shops wouldn't want to carry your items.

You can also try distributing some samples to your friends, your co-workers, or your family. You'd be surprised at how much publicity this could give you and your business especially if you're really coming up with quality products.

If you have enough money, you can try to get yourself advertised in local newspapers or magazines. Leave your contact number, the kinds of gift items you make, and the specialty gift shops which carry them.

A website is a good substitute for publishing on magazines. Although popularity for your website can be hard and slow to achieve, it gives you a broader market to target: the whole world. The website is like your own personal booth in the internet. So make sure to leave enough information about yourself, your product and how to order on the site. You're also going to want to give out as many payment options possible so you won't frustrate visitors who are willing to purchase.

Another way to advertise over the internet are online mailing lists like Yahoo! Groups. These lists distribute e-mails to its members. A good thing about this is that most groups are specialized so you know you're not giving out Florida Craft Show information on a mailing list about dogs.

I can't stress enough that in these kinds of business, you need to start out small. Investing a big amount of money early on can bite you on your back. The most important thing you need to remember is to gather all information you can first about the market and the competition because this could save you a lot of time, effort and money.

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