Everyone knows about the importance of keywords to dominate one's niche. Key words help a website to stand out in a crowd. There are actually two types of keywords that need to be optimized for your website to stand out. They are:
Branding Key words Long Tail Keywords Branding Keywords:
These are easily understood and are the best. These are related to your product, or the services you offer on your website. For example : Wedding Dresses, Wedding Cards, Greeting Cards, Childrens Toys etc. There is no location or any description attached to the key word. No qualifying description or supporting key word is attached. Most of these websites are established and have been online for years. They have a lot of traffic. They have ranking. In case such websites need to optimize further, they could add a supporting key word like Designer Wedding Dresses, Best Wedding Dresses, Rent a Wedding Dress etc. Their supporting keyword would add to their ranking but is not really necessary because the branding keyword has already created an identity for the website. The niche has already been defined and established.
Long Tail Keywords:
They are also called Sales Generating Keywords. Long Tail Keywords define the keyword even more. These are specific to the product and service, or they pertain to where your business is located. For instance if you say, Affordable Wedding Dresses New Jersey, you are not only defining your niche, you are also saying where you are located. Long Tail Keywords are unique and have less competition. Now if a person is looking for a wedding dress in New Jersey, your business page is bound to come up first in a long list of businesses. However, long tail key words have less traffic since they are unique. Many companies go for Long Tail Keywords when they already have a bricks and mortar business that is established. This way they have some online enquiries but their real earning is from their own location.
To establish a presence on the internet, it would be preferable to start with a long tail keyword. That way, you could attract specific traffic to your website. Once you are established and have some sort of business, you could slowly graduate to branding key words.
However, for a time, both sorts of key words could be used and depending on the response you could opt for one, and then slowly abandon the other, if you liked.
Example: First target Long Tail Keywords like: Affordable Wedding Dresses New Jersey and once you have achieved the ranking; you could convert it to Wedding Dresses New Jersey or simply Affordable Wedding Dresses.
There are many SEO services that could help you with this exercise, build links, develop your content and get you a good ranking. Use their services. Competition on the internet is tough and as you achieve some sort of success, you will find that it gets tougher and tougher.
All the best with your business.
Branding Key words Long Tail Keywords Branding Keywords:
These are easily understood and are the best. These are related to your product, or the services you offer on your website. For example : Wedding Dresses, Wedding Cards, Greeting Cards, Childrens Toys etc. There is no location or any description attached to the key word. No qualifying description or supporting key word is attached. Most of these websites are established and have been online for years. They have a lot of traffic. They have ranking. In case such websites need to optimize further, they could add a supporting key word like Designer Wedding Dresses, Best Wedding Dresses, Rent a Wedding Dress etc. Their supporting keyword would add to their ranking but is not really necessary because the branding keyword has already created an identity for the website. The niche has already been defined and established.
Long Tail Keywords:
They are also called Sales Generating Keywords. Long Tail Keywords define the keyword even more. These are specific to the product and service, or they pertain to where your business is located. For instance if you say, Affordable Wedding Dresses New Jersey, you are not only defining your niche, you are also saying where you are located. Long Tail Keywords are unique and have less competition. Now if a person is looking for a wedding dress in New Jersey, your business page is bound to come up first in a long list of businesses. However, long tail key words have less traffic since they are unique. Many companies go for Long Tail Keywords when they already have a bricks and mortar business that is established. This way they have some online enquiries but their real earning is from their own location.
To establish a presence on the internet, it would be preferable to start with a long tail keyword. That way, you could attract specific traffic to your website. Once you are established and have some sort of business, you could slowly graduate to branding key words.
However, for a time, both sorts of key words could be used and depending on the response you could opt for one, and then slowly abandon the other, if you liked.
Example: First target Long Tail Keywords like: Affordable Wedding Dresses New Jersey and once you have achieved the ranking; you could convert it to Wedding Dresses New Jersey or simply Affordable Wedding Dresses.
There are many SEO services that could help you with this exercise, build links, develop your content and get you a good ranking. Use their services. Competition on the internet is tough and as you achieve some sort of success, you will find that it gets tougher and tougher.
All the best with your business.
About the Author:
For search engine optimization services in Bournemouth visit search engine optimization Bournemouth
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