mardi 22 septembre 2009

Credit Card Merchant Account Is Necessary

01:40 Posted by: Marokko Suche 0 comments

By Andy Zain

In today's fast-paced and highly competitive world, if you own a business then a credit card merchant account is a must. Not only does it provide the consumer convenience of shopping without cash, it has been proven that most consumers today prefer this form of method over cash transactions.

In the United States, 50% plus of all purchases and transactions are completed by some form of electronic transaction. The business that does not offer his consumer this easy form of purchase is usually left out in the cold. More often than not, the consumer will go to a business that does provide electronic transactions and that is why it is extremely necessary for the modern business owner to know how to satisfy his customers.

It enables consumers to shop, whether they have the actual funds available to themselves at that moment or not. It gives them the option to purchase items or services with choice to pay at a later date. All the while, however, the merchant is compensated almost immediately.

The payment processing works seamlessly and quickly. All that is required is the customer's credit card is swiped through the point-of-sale transaction terminal, which is known as POS. This machinery is usually given to the merchant by the provider that they elect. From here, an authorization is made through an electronic request via the POS. An authorization code is thereby even if there are funds available in the account of the credit card holder. This authorization is what guarantees the merchant payment. Finally, a printed receipt is extracted that requires customer signature.

Each day, the merchant will request to close the batch, in other words, to give a summary of all the day's electronic transactions. Once the batch is authorized and closed, the funds will be transferred directly into the business merchants account. This transfer of funds is usually available within 48 hours. Of course, there are fees that are associated with credit cards, which are deducted prior to transferring the funds into the business bank account.

Cyber businesses absolutely need some form of electronic payment. In these instances, specific software is necessary to complete any and all transactions. "Shopping Cart" or "Payment Gateway" are two such software that are essential to Internet businesses.

Charges are different between providers. There are different, associated with every credit card and service provider. There are also terminal fees. Generally, it would be advisable to approach your banker before shopping around as you already have an association with that bank and they may be able to give you a better price.

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