As the competition intensifies in the most profitable niches people are putting on more and more pressure on vendors to prove their expertise before the do business with you.
Chris Hubbard is an information marketing multimillionaire who strongly agreed with this point of view in an interview with Rob Toth. Rob is in the process of interviewing the top information marketing entrepreneurs as part of Dan Kennedy's Info Riches course. After completion it will be sold as a seperate product called "Future Of Information Marketing". For the moment you can download it for free as an incentive to look over Dan Kennedy's new course and coaching program.
Chris is one of the original pioneers on Ebay from back in 1998. He started experimenting with different products and different ways of selling them on Ebay. Eventually he created his first information product on how Ebay can be used to quickly launch a new business. It sold so well that he fell in love with information marketing. Since then he has created best-selling information products in several different niches.
The high profit margins in information products give people a lot of room to make mistakes yet still make money. "It's the best way for anyone to get started (outside Ebay) because it's a very easy business model" said Chris. Compared to other business models, it's hard to go wrong with information marketing.
The big secret to success in today's competitive market is to have a great relationship with your customers. Chris says "there is a growing demand on our time." "People are more and more vigilant against letting things into their inbox (email)". They don't want to waste time with spam or things they don't need to read, even if they subscribed to it.
"You really have to construct something special in order to stand out" says Chris. That's the only way you will get a chance to be in front of your target audience. The process of standing out starts when someone lands on your website.
"If someone lands on my page and they leave my page without either opting in to my newsletter or purchasing a product from me, are they going to be better off than before landing on my page?". You need to start providing value to your prospects right from the start.
Once you have their interest you need to "bond with that person" says Chris. "With the Internet we can connect on so many different levels very inexpensively." Chris says the Internet gives more opportunity to build relationships with people more easily than any other media.
Chris strongly believes that blogging is the best way to have an interactive relationship with people because it builds strong bonds. He says to use video extensively on your blog so people can get a sense of you as a real person. It adds so much credibility that it always outperforms his promotions where he uses text only. The interactive aspect of the blog combined with the human-touch of the video is the secret.
As part of the interview Chris explained how to create a hot selling information product in a matter of hours. "It's easy" said Chris, "you don't have to be the ordained expert in any field." "You just have to make sure you are solving someone's problem."
The way to sell anything is to: Give away lots of value to gain people's trust. Then find a way for your customers to give you feedback. This builds more trust. All the while, you should be using video to give the human touch. Once they trust you and know that you can solve their problem, people wil buy from you again and again. Trust is the big secret in information marketing.
Chris Hubbard is an information marketing multimillionaire who strongly agreed with this point of view in an interview with Rob Toth. Rob is in the process of interviewing the top information marketing entrepreneurs as part of Dan Kennedy's Info Riches course. After completion it will be sold as a seperate product called "Future Of Information Marketing". For the moment you can download it for free as an incentive to look over Dan Kennedy's new course and coaching program.
Chris is one of the original pioneers on Ebay from back in 1998. He started experimenting with different products and different ways of selling them on Ebay. Eventually he created his first information product on how Ebay can be used to quickly launch a new business. It sold so well that he fell in love with information marketing. Since then he has created best-selling information products in several different niches.
The high profit margins in information products give people a lot of room to make mistakes yet still make money. "It's the best way for anyone to get started (outside Ebay) because it's a very easy business model" said Chris. Compared to other business models, it's hard to go wrong with information marketing.
The big secret to success in today's competitive market is to have a great relationship with your customers. Chris says "there is a growing demand on our time." "People are more and more vigilant against letting things into their inbox (email)". They don't want to waste time with spam or things they don't need to read, even if they subscribed to it.
"You really have to construct something special in order to stand out" says Chris. That's the only way you will get a chance to be in front of your target audience. The process of standing out starts when someone lands on your website.
"If someone lands on my page and they leave my page without either opting in to my newsletter or purchasing a product from me, are they going to be better off than before landing on my page?". You need to start providing value to your prospects right from the start.
Once you have their interest you need to "bond with that person" says Chris. "With the Internet we can connect on so many different levels very inexpensively." Chris says the Internet gives more opportunity to build relationships with people more easily than any other media.
Chris strongly believes that blogging is the best way to have an interactive relationship with people because it builds strong bonds. He says to use video extensively on your blog so people can get a sense of you as a real person. It adds so much credibility that it always outperforms his promotions where he uses text only. The interactive aspect of the blog combined with the human-touch of the video is the secret.
As part of the interview Chris explained how to create a hot selling information product in a matter of hours. "It's easy" said Chris, "you don't have to be the ordained expert in any field." "You just have to make sure you are solving someone's problem."
The way to sell anything is to: Give away lots of value to gain people's trust. Then find a way for your customers to give you feedback. This builds more trust. All the while, you should be using video to give the human touch. Once they trust you and know that you can solve their problem, people wil buy from you again and again. Trust is the big secret in information marketing.
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