jeudi 27 novembre 2008

Finding Good Joint Venture Partners on Article Directories

04:50 Posted by: Marokko Suche 0 comments

By Stu McLaren

A couple of days ago I was asked a very interesting question, the answer of which you might also want to know. So, the question was: "I want to create a joint venture partnership with people I encounter on article directories. However, there are so many and different people there and I can't make up my mind who is worth pursuing and who isn't". Well, the question is a really interesting one and here is my answer:

That's correct - when there are so many different kinds on people on article directories, you need to find a way to filter the reliable guys from the unreliable ones. I myself have developed a whole filtering system and one of the first rules is about the vibes I get from the other person - are the vibes good or bad? Also, are they looking for a long-term cooperation or not?

Long-term cooperation is what interests me. I don't look for short relationships because I hate when we are together for a few weeks and then everything is over. Long-term cooperation is what matters for me most. Besides, I always dig to see if the people, who I am considering as potential partners have experience - i.e. if they have had past partnerships and if they did - how was it? I sometimes even get in touch with former partners of the people I am interested in doing business with.

For example, recently a very well-known marketer contacted us to do affiliate management for them. One of the first things that I did was I contacted somebody else I knew they worked with and had done work with them in the past and said, "What was your experience like?" And that was eye opening. I learned a lot by asking that question.

In addition to past experience, another importan filtering criterion is how your potential partners market to their customers. Join their list and you will learn the answer. You will also learn how they communicate with their subscribers. Joining their list will send you vibes, so you will know how you feel about them - do you like them or not.

Then, the other thing, this is probably an extreme step but it depends on what you are looking to do with the person, is become a customer of their's first. How are you treated when you are a customer? That will give you a lot of insights as well.

A tested way to make an estimate about the potential JV's conversion is to become an affiliate of theirs. When you join their affiliate program, you will get personal experience about how much traffic you can send to their site and how well their product sells. It is important to know if you are dealing with a best-selling product or not, so just join their affiliate program and you will know the answer.

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