Pre-selling is the often overlooked art of persuading your customers that your product is exactly what they want, need or desire and they would really lose out if they didn't purchase it. The idea is to do this without actually "selling" "the mentioned product.
One way to do this is to sell you. That's right, before you even mention your product or service you can sell yourself through your writing style, audio, video, photo images and a host of other ways for the prospect to buy you.
Pre-selling is also the art of building up anticipation. If a friend told you his sales have increased 300% by "some new internet marketing strategy" but never told you what that strategy was you'd be begging to find out what it is? You'd really be chomping at the bit if you had an internet business and were looking to increase your sales too, right?
That's why giving a strong benefit statement is so important. This will instantly get your prospects attention and having them eating out of the palm of your hand as they wait for the next step, the solution to their problem.
There are many ways to pre-sell and it's not just about uncovering your product bit by bit. You can actually give away an entire e-book and use it to pre-sell for another
higher ticket item. The e-book was used to pre-sell and gain trust. This is also an example of the law of reciprocity at work.
You can pre-sell by including a snippet or two from your e-book and mentioning it as a viable solution to driving massive targeted traffic to your website. If people get good advice from your newsletter, they will perceive you as an expert and naturally be more curious.
The bottom line, it's about building up the value of your product or service before you ask for the sale. When you do ask for the sale, make sure you're helping people solve their problems and you'll be in business for many years to come.
One way to do this is to sell you. That's right, before you even mention your product or service you can sell yourself through your writing style, audio, video, photo images and a host of other ways for the prospect to buy you.
Pre-selling is also the art of building up anticipation. If a friend told you his sales have increased 300% by "some new internet marketing strategy" but never told you what that strategy was you'd be begging to find out what it is? You'd really be chomping at the bit if you had an internet business and were looking to increase your sales too, right?
That's why giving a strong benefit statement is so important. This will instantly get your prospects attention and having them eating out of the palm of your hand as they wait for the next step, the solution to their problem.
There are many ways to pre-sell and it's not just about uncovering your product bit by bit. You can actually give away an entire e-book and use it to pre-sell for another
higher ticket item. The e-book was used to pre-sell and gain trust. This is also an example of the law of reciprocity at work.
You can pre-sell by including a snippet or two from your e-book and mentioning it as a viable solution to driving massive targeted traffic to your website. If people get good advice from your newsletter, they will perceive you as an expert and naturally be more curious.
The bottom line, it's about building up the value of your product or service before you ask for the sale. When you do ask for the sale, make sure you're helping people solve their problems and you'll be in business for many years to come.
About the Author:
Craigslist expert shows you how to drive loads of free traffic in these step-by-step videos called the Craigslist Marketing Traffic System.
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