Since the ranking of a site in the search engines is largely responsible for the amount of organic traffic a blog or content receives, optimizing any site to increase its search engines exposure is an important aspect of any online marketing effort.
Search engine optimization, or "SEO" is the method of applying technical and non technical techniques to a site to insure that the site appears on the list of search engine results when someone is looking for something that is featured on your site.
I did some online research and received some great tips from other site managers on how I could improve the SEO for my website, and I've distilled those tips into some basics that are relevant to any content site that wants more search engine traffic.
Sites that are just starting out should focus on getting plenty of incoming links. This is what Google uses to rank sites. More inbound links equals more authority.
Remember that you shouldn't go overboard with SEO motivated site changes. If you start creating dummy pages with incoming links with the idea of boosting your sites exposure for a certain keyword, you will end up with a lower page rank once Google realizes what you're doing.
With these simple caveats in mind, here are a few SEO tips to consider.
Get both inbound and outbound links. While Google ranks your sites importance on the number of inbound links coming from other sites, it gives much more weight to in links from authority sites.
Be sure to put keywords at the front of title tags and headlines. When you are planning the SEO for your site, think about the keywords that are most important and think about the keywords that will be used by people searching in Google for what's on your site.
Search engines tend to put more weight on keywords earlier in the page title. One fallout of having these keyword-filled headlines is that you can't be as creative as tabloid newspapers can be.
The web address for your articles or blog post should always include keywords. It is also important that each story's URL contain the keywords used in your headline and the category for the article.
4. Page descriptions should be unique or eliminated. If you grab the first sentence or use the same meta-description on every page, it's nowhere near as relevant as the description that Google can pull itself from your site, so, if your description is the same on all the pages, you are better off removing it and letting Google auto-generate it.
Highlight each page's best content. One feature that is commonly used by major news sites is a list of "Most emailed Stories" or" Today's Top Stories". Placing this list prominently on your site, on every page, would bring more traffic as will and more inbound links to the best content on your site and would serve as an introduction to your site if a visitor came to read a specific post.
Many readers leave the site after reading only one post, if you make it easy for them to find some of your best work then they may stick around and read more or subscribe to your blog feed if they find your content compelling enough.
Limit the use of title tags and categories and use just the one that is most important. You should highlight only the important categories and put the others on a different page. Using too many tags will create a bunch of links that aren't really useful. The best practice is to use tags for just the most important keywords.
Create a Google News sitemap and optimize any images. Google recommends that publishers submit special "sitemaps" to help the search engine easily index the sites pages. Sitemaps are dynamic XML files that you submit to Google and are used by their spider to index your content.
Search engine optimization, or "SEO" is the method of applying technical and non technical techniques to a site to insure that the site appears on the list of search engine results when someone is looking for something that is featured on your site.
I did some online research and received some great tips from other site managers on how I could improve the SEO for my website, and I've distilled those tips into some basics that are relevant to any content site that wants more search engine traffic.
Sites that are just starting out should focus on getting plenty of incoming links. This is what Google uses to rank sites. More inbound links equals more authority.
Remember that you shouldn't go overboard with SEO motivated site changes. If you start creating dummy pages with incoming links with the idea of boosting your sites exposure for a certain keyword, you will end up with a lower page rank once Google realizes what you're doing.
With these simple caveats in mind, here are a few SEO tips to consider.
Get both inbound and outbound links. While Google ranks your sites importance on the number of inbound links coming from other sites, it gives much more weight to in links from authority sites.
Be sure to put keywords at the front of title tags and headlines. When you are planning the SEO for your site, think about the keywords that are most important and think about the keywords that will be used by people searching in Google for what's on your site.
Search engines tend to put more weight on keywords earlier in the page title. One fallout of having these keyword-filled headlines is that you can't be as creative as tabloid newspapers can be.
The web address for your articles or blog post should always include keywords. It is also important that each story's URL contain the keywords used in your headline and the category for the article.
4. Page descriptions should be unique or eliminated. If you grab the first sentence or use the same meta-description on every page, it's nowhere near as relevant as the description that Google can pull itself from your site, so, if your description is the same on all the pages, you are better off removing it and letting Google auto-generate it.
Highlight each page's best content. One feature that is commonly used by major news sites is a list of "Most emailed Stories" or" Today's Top Stories". Placing this list prominently on your site, on every page, would bring more traffic as will and more inbound links to the best content on your site and would serve as an introduction to your site if a visitor came to read a specific post.
Many readers leave the site after reading only one post, if you make it easy for them to find some of your best work then they may stick around and read more or subscribe to your blog feed if they find your content compelling enough.
Limit the use of title tags and categories and use just the one that is most important. You should highlight only the important categories and put the others on a different page. Using too many tags will create a bunch of links that aren't really useful. The best practice is to use tags for just the most important keywords.
Create a Google News sitemap and optimize any images. Google recommends that publishers submit special "sitemaps" to help the search engine easily index the sites pages. Sitemaps are dynamic XML files that you submit to Google and are used by their spider to index your content.
About the Author:
As the founder and actual CEO, Ricardo d'Argence has been in the field for more than twenty years. Alojate.com is now one of the biggest web hosting providers in Mexico, offering a range of services for all business needs. Servidores dedicados, Search Engine Optimization, factura electronica, web hosting & registro de dominios.
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