mardi 28 juillet 2009

The New MSN Bing Comeback

00:41 Posted by: Marokko Suche 0 comments

By Marcus Moolan

Microsofts latest offering- Bing, was unveiled to the international community on June 1st and has been its most recent attempts at snatching Googles, nearly 62% market share stranglehold in the Search Engine sector. With a stunning picture, lacing the Bing welcome screen each day, Microsoft certainly has continued with its debunked Live Search fundamentals of being as different from the plain Google as possible.

The interface has certainly improved with lesser cluttered and easily lined search categories (Images, Videos, Shopping, News, Maps, and More) over the search bar. Bing also lets you enter your queries without wasting any time loading the image.

Bing also offers a very snappy retort to Google with its modified Image search. Images are magnified by hovering over them and offer links to similar photos. Images can also be ordered by size, layout, color, style (photograph/illustration) or even by the heads or portraits of people! This helps you to selectively break down your image search to the one you need, while Google has a habit of being completely random with image searches.

Images and video searches have definitely improved over Live, with image searches yielding pop-up thumbnails, offering links to similar images. The biggest improvement however, is the Video search functionality which allows you to play videos inside the search engine with a simple mouse hover. The video search however, has the drawback of playing any videos that the search brings up. Disabling the safe search feature allows instant access to thousands of porn videos, which play in the browser, making Microsoft's attempt to make Bing popular, a little under handed.

Bing continues Lives tradition in offering the Cashback scheme to users who shop using Bing and returns a portion of the purchase made if a sale is confirmed. The shopping experience is also a lot better, due to a plethora of user and expert reviews offered along with a list of similar brands to compare prices with. However accessing these features requires a bit of digging in and is not easy for new users to be familiar with.

News is an area where Google wins hands down. Bing offers to break down searches into Location and Category, however Time tagged searches would have been much more powerful and would have given Bing a much more editorial feel Bing is Microsofts big splash into the heavily indexed market of information, which has been run by Google, for too long. Bing should offer Google some competition and force Google to improve its standards, which seem to be slipping these days. Though it is tough to wean away determined Googlers- keep an eye out for Bing

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