If you do not take the time to do your article marketing the right way, even though the method is regarded as the most powerful traffic and lead-generating instrument nowadays, it will do nothing for your e-business. However, you too can become a marketing genius using short, well-written articles, if you follow the strategies below:
1. Improving your open ratio. The first thing you need to do is obvious: be absolutely certain that online users will open your articles when they appear in search results. You can do this by making your heading and article summary benefit-driven, fascinating and compelling. Also, make sure that you don't give away any of your main, primary secrets in your article summary.
2. Give them what they want. It is important that you make sure that the promises you made in your title and summary are provided within the content of your article. Make it easy to read by providing lists, bullet points, or as much white space as possible. Ideally, you want to keep your reader interested in what you have to say through the entirety of your article, so the make it to the resource box.
3. Improving your conversion ratio. In order to do this, you must make your resource box sound absolutely convincing and very appealing. To raise the confidence level of your prospective customers, put in your name, skills and key accomplishments. It would help if you can offer giveaways like short ebooks to further entice your readers.
Always keep in mind that whatever you put into your article marketing efforts is largely what you will get in return. If you make sure to create your content in a way that includes a compelling title, and effective summary, useful, informative content, and a resource box with an undeniable offer, you will soon find yourself with a constant stream of new prospects flowing in.
1. Improving your open ratio. The first thing you need to do is obvious: be absolutely certain that online users will open your articles when they appear in search results. You can do this by making your heading and article summary benefit-driven, fascinating and compelling. Also, make sure that you don't give away any of your main, primary secrets in your article summary.
2. Give them what they want. It is important that you make sure that the promises you made in your title and summary are provided within the content of your article. Make it easy to read by providing lists, bullet points, or as much white space as possible. Ideally, you want to keep your reader interested in what you have to say through the entirety of your article, so the make it to the resource box.
3. Improving your conversion ratio. In order to do this, you must make your resource box sound absolutely convincing and very appealing. To raise the confidence level of your prospective customers, put in your name, skills and key accomplishments. It would help if you can offer giveaways like short ebooks to further entice your readers.
Always keep in mind that whatever you put into your article marketing efforts is largely what you will get in return. If you make sure to create your content in a way that includes a compelling title, and effective summary, useful, informative content, and a resource box with an undeniable offer, you will soon find yourself with a constant stream of new prospects flowing in.
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