A lot of businesses use Adobe Flash when they create their company websites but only a few of them know how to use Flash in a proper way. So what are the points that one should pay attention to when creating a website using Flash?
In case you are not acquainted with Flash, it is an animation software which is graphic-based and can make websites look fruitful and interactive. Flash is particularly good at developing different types of interactive content, such as product demonstrations and training modules. However, search engines such as Google cannot "index" the site if the whole site is built by Flash.
What is the meaning of 'index'? When you can left-click the text on a web site and see it highlighted in blue after dragging over it, the content is classified as 'indexable'. This is to say that the highlighted text and images or graphics of the site are located in various 'layers'. Only then can the text-based content be indexed by search engines, such as Google.
When Flash is used to build a web site, the text will be put into different layers as photos or graphics. This make it difficult for Google to index the page. Google needs to be able to read the web site and look for information so that they can put the web page under a certain keyword searching database system. Indexing is therefore extremely vital.
In the old days, it is completely impossible for Google to index content written using Flash. Although there are news saying that Google and Adobe are working towards the goal of making content written using Flash more indexable, there are no test results on whether the attempt is successful or not. Therefore, it is of your best interest to incorporate text-based content in your website and avoid using Flash to create your entire web page.
People like using Flash to create their websites as Flash does not only make a website look more attractive, the interaction that Flash can add to a website also appears functional for users. However, what Google is looking for is text-based content. Thus, there exists a trade-off.
In order to solve the above problem, some websites simply offer users with two versions of their websites, one in HTML and the other in Flash. Although this approach solves the problem of Google not being able to read Flash content, the website owner would then have to manage two web sites when actually one will do.
Flash has its own merits, but unfortunately also its downsides. What we are suggesting here is that you integrate Flash components into an HTML site. In this way, you will still be able to benefit from the interactivity and attractiveness of Flash, as well as letting Google index the text-based contents and put you in a higher rank under their search results. People who visit your site will not miss out on the stunning design. Visitors will continue to increase since your site is now indexable. Would that not be the best way to resolve all the complications?
In case you are not acquainted with Flash, it is an animation software which is graphic-based and can make websites look fruitful and interactive. Flash is particularly good at developing different types of interactive content, such as product demonstrations and training modules. However, search engines such as Google cannot "index" the site if the whole site is built by Flash.
What is the meaning of 'index'? When you can left-click the text on a web site and see it highlighted in blue after dragging over it, the content is classified as 'indexable'. This is to say that the highlighted text and images or graphics of the site are located in various 'layers'. Only then can the text-based content be indexed by search engines, such as Google.
When Flash is used to build a web site, the text will be put into different layers as photos or graphics. This make it difficult for Google to index the page. Google needs to be able to read the web site and look for information so that they can put the web page under a certain keyword searching database system. Indexing is therefore extremely vital.
In the old days, it is completely impossible for Google to index content written using Flash. Although there are news saying that Google and Adobe are working towards the goal of making content written using Flash more indexable, there are no test results on whether the attempt is successful or not. Therefore, it is of your best interest to incorporate text-based content in your website and avoid using Flash to create your entire web page.
People like using Flash to create their websites as Flash does not only make a website look more attractive, the interaction that Flash can add to a website also appears functional for users. However, what Google is looking for is text-based content. Thus, there exists a trade-off.
In order to solve the above problem, some websites simply offer users with two versions of their websites, one in HTML and the other in Flash. Although this approach solves the problem of Google not being able to read Flash content, the website owner would then have to manage two web sites when actually one will do.
Flash has its own merits, but unfortunately also its downsides. What we are suggesting here is that you integrate Flash components into an HTML site. In this way, you will still be able to benefit from the interactivity and attractiveness of Flash, as well as letting Google index the text-based contents and put you in a higher rank under their search results. People who visit your site will not miss out on the stunning design. Visitors will continue to increase since your site is now indexable. Would that not be the best way to resolve all the complications?
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