Business owners have always had many avenues for communicating their marketing messages to clients, but the newest avenue is videocasting (online video). This method is inexpensive, easy and helps quickly build rapport with current and potential clients. The only expense is a handheld video camera, which you may already own. With a little bit of practice, you can be adding this high-tech feature to your website or blog.
Any type of business can use videocasting in their marketing. "Main Street" type businesses can video record basic maintenance techniques, like changing a faucet washer, as a free service to their viewers, which builds interest and loyalty. Retail business owners can tour potential customers through their stores and share key features of the business to the viewer.
Service businesses can offer video to build rapport and loyalty as well. By videotaping an introduction, you introduce your self and team online to potential clients and tell them directly what you do and how they can benefit. Short training videos on various topics help create trust in you. Because they already "know" you, they are more likely to contact you for additional services because they have seen the content you have to offer.
One of the great things about videocasting is it isn't expensive. Good video cameras, even those with high definition recording, can be found for $150 or less. It may be that your personal digital camera has adequate recording capabilities as well. Invest in an inexpensive tripod and use this when recording yourself talking at a desk. If you are recording a training video showing a process, an extra pair of hands managing the camera is preferred. Keep your clips short-3 minutes or less.
Natural lighting is always preferred, but make sure whatever you use is of decent quality. Keep your filming area quiet. But, do note that many successful entrepreneurs have built loyal followings while breaking every recording rule, like walking when talking or having moderate quality video. In the end, it is about offering something unique to your viewers. Be prepared to do several takes at first while you get used to the recording process.
Most video cameras come with free editing software. In the off chance it doesn't, there are plenty of free or inexpensive options online. Many times you won't need to edit and you can directly upload your video clip to YouTube. Be sure you have one set up in advance and that your profile includes a link to your company website. You can also use YouTube to network and communicate with your viewers and other YouTube members. Plus it provides free storage for your clips.
When your video is uploaded to YouTube, make it public so people can find it easily. YouTube offers the "share" feature and you can retrieve either the URL link or the code to add the video to your website. Videocasting is an inexpensive but very worthwhile marketing tool that can help you stand out from your competitors!
Any type of business can use videocasting in their marketing. "Main Street" type businesses can video record basic maintenance techniques, like changing a faucet washer, as a free service to their viewers, which builds interest and loyalty. Retail business owners can tour potential customers through their stores and share key features of the business to the viewer.
Service businesses can offer video to build rapport and loyalty as well. By videotaping an introduction, you introduce your self and team online to potential clients and tell them directly what you do and how they can benefit. Short training videos on various topics help create trust in you. Because they already "know" you, they are more likely to contact you for additional services because they have seen the content you have to offer.
One of the great things about videocasting is it isn't expensive. Good video cameras, even those with high definition recording, can be found for $150 or less. It may be that your personal digital camera has adequate recording capabilities as well. Invest in an inexpensive tripod and use this when recording yourself talking at a desk. If you are recording a training video showing a process, an extra pair of hands managing the camera is preferred. Keep your clips short-3 minutes or less.
Natural lighting is always preferred, but make sure whatever you use is of decent quality. Keep your filming area quiet. But, do note that many successful entrepreneurs have built loyal followings while breaking every recording rule, like walking when talking or having moderate quality video. In the end, it is about offering something unique to your viewers. Be prepared to do several takes at first while you get used to the recording process.
Most video cameras come with free editing software. In the off chance it doesn't, there are plenty of free or inexpensive options online. Many times you won't need to edit and you can directly upload your video clip to YouTube. Be sure you have one set up in advance and that your profile includes a link to your company website. You can also use YouTube to network and communicate with your viewers and other YouTube members. Plus it provides free storage for your clips.
When your video is uploaded to YouTube, make it public so people can find it easily. YouTube offers the "share" feature and you can retrieve either the URL link or the code to add the video to your website. Videocasting is an inexpensive but very worthwhile marketing tool that can help you stand out from your competitors!
About the Author:
With 30 years of consulting experience, Steven Schlagel offers training and coaching for startups, entrepreneurs and small business owners. Check his site for more articles to increase your success!
Aucun commentaire:
Enregistrer un commentaire