There are too many definitions of what multilevel marketing is these days. Some folks'll say that its that all about sharing. Some will say that multilevel marketing is a business model that rewards you with a multi-layered form of residual compensation. Still others say (incorrectly I might add) that its an unethical pyramid scheme. Here's what I say: multilevel marketing is a business that enables you to move products and services through a large network of other distributors and consumers and get paid on an ongoing basis for work you do once. The key components of leverage through others and ongoing revenue are probably two big reasons that Donald Trump and Robert Kiyosaki both recommend network marketing.
To me these are the most important pieces to a network marketing enterprise: (1) Marketing efforts to generate potential leads (2) Prospecting your leads and building a relationship with them (3) Promoting products and services to a customer base (4) Training your new distributor business owners to do the same
These elements sound so simple right? But here's the real kicker in all of this: While each of these elements of a multilevel marketing business may seem simple, only a handful of people really understand each element and how to put them together to run a successful business like the pros. And those pros are the folks you keep hearing about jumping pin levels and seeing on stage at your convention.
Generating leads for your business is really all about MARKETING. And marketing is all about crafting an influential and ideally ongoing communication to a TARGETED prospect in order to get them to take action. That action could be to download a free ebook, opt into a list, send for a dvd, fill out a survey, buy your product, or join your network marketing business. The bottom line is if you don't really understand marketing, you will spend a great deal of time spinning your wheels in your network marketing business.
Lead prospecting and relationship building entails understanding what makes people tick, asking the right questions and dealing with objections to find quality candidates for your business. You simply can't build a sustainable multilevel marketing business without talking to folks IMHO. Because network marketing is relationship focused, the nature of the relationship you build with a prospect will determine whether they decide to join your business or buy into your service. And they are joining YOU, not your business. This is based on how much they see you as a leader who can help them succeed.
Promoting products and services - If you're not getting the word out either through word of mouth or in combination with a marketing strategy.Your multilevel marketing business is DOA everyday you aren't moving any products or services or the business and the word isn't getting out. Ideally you should have a marketing system that does the bulk of the telling and selling for you. But you should have a basic understanding of your product/service/business, what it does and why your distributor/customer should obtain it or join.
Training others - Once someone enters your business - hooray! You've gotten past a big hurdle. Most don't even get THAT far. Here's your next big challenge. You need to train your new distributor to do what you've just done. This is where systems can be extremely helpful. If you have a proven standardized training system then you can and should plug your new distributor right into this program. Training is key because statistics show that if a new distributor isn't making any money after 90 days they will drop out. Most distributors have a hard time at this point because they haven't themselves been trained properly by their upline. You need to make sure that YOU have the proper training yourself so you can go ahead and train your own downline and they can train theirs, maximizing your multilevel marketing business success.
To me these are the most important pieces to a network marketing enterprise: (1) Marketing efforts to generate potential leads (2) Prospecting your leads and building a relationship with them (3) Promoting products and services to a customer base (4) Training your new distributor business owners to do the same
These elements sound so simple right? But here's the real kicker in all of this: While each of these elements of a multilevel marketing business may seem simple, only a handful of people really understand each element and how to put them together to run a successful business like the pros. And those pros are the folks you keep hearing about jumping pin levels and seeing on stage at your convention.
Generating leads for your business is really all about MARKETING. And marketing is all about crafting an influential and ideally ongoing communication to a TARGETED prospect in order to get them to take action. That action could be to download a free ebook, opt into a list, send for a dvd, fill out a survey, buy your product, or join your network marketing business. The bottom line is if you don't really understand marketing, you will spend a great deal of time spinning your wheels in your network marketing business.
Lead prospecting and relationship building entails understanding what makes people tick, asking the right questions and dealing with objections to find quality candidates for your business. You simply can't build a sustainable multilevel marketing business without talking to folks IMHO. Because network marketing is relationship focused, the nature of the relationship you build with a prospect will determine whether they decide to join your business or buy into your service. And they are joining YOU, not your business. This is based on how much they see you as a leader who can help them succeed.
Promoting products and services - If you're not getting the word out either through word of mouth or in combination with a marketing strategy.Your multilevel marketing business is DOA everyday you aren't moving any products or services or the business and the word isn't getting out. Ideally you should have a marketing system that does the bulk of the telling and selling for you. But you should have a basic understanding of your product/service/business, what it does and why your distributor/customer should obtain it or join.
Training others - Once someone enters your business - hooray! You've gotten past a big hurdle. Most don't even get THAT far. Here's your next big challenge. You need to train your new distributor to do what you've just done. This is where systems can be extremely helpful. If you have a proven standardized training system then you can and should plug your new distributor right into this program. Training is key because statistics show that if a new distributor isn't making any money after 90 days they will drop out. Most distributors have a hard time at this point because they haven't themselves been trained properly by their upline. You need to make sure that YOU have the proper training yourself so you can go ahead and train your own downline and they can train theirs, maximizing your multilevel marketing business success.
About the Author:
Carlos Alston is an network marketer,internet marketer and software developer with a passion for helping others. Blast your network marketing business into overdrive, with cutting-edge network marketing business building tips and tactics. Don't reprint this exact article. Instead, reprint a free unique content version of this same article.
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