Ranking well in the search engines for highly competitive phrases takes more than just on-page SEO tactics. It takes backlinks, and lots of them.
A backlink is the technical term for linking a website or blog link to another site. Among all options that a website owner can use to make his website more effective, a small number of top quality backlinks can be far more productive than other tools.
When evaluating links for popularity, search engines like Google, MSN, and Yahoo, look at how often your site is linked to by an outside person. This link is considered a vote for the information you have provided on your site. By linking, it show that someone valued the information on your site. The more links you have, the better your site must be.
When you use the internet for your business, make sure you put as much information that you can about it. This will help people get to know who you are and what you are trying to sell them. And if you are up front, then you will get repeat business.
Having good anchor text in your backlinks is also very important if you want to up your site traffic. You want these links to include your main keywords whenever it is possible to increase your ranks. Now that we have explained the importance of backlinks, let us investigate a few ways to get them.
Qualtiy site content which is unique will be the main reason people will link to your site. You will benefit if your site is different and perhaps even controversial. If people view your site as special they will be more apt to link to it.
To the extent possible, simplify the process of reaching your web site from other web sites. One way to do this is by offering a "Link to Us" section, with copy/paste-able html segments. Obviously you should embed keywords in the anchor text of your site.
All you have to do is write a few articles and request that they be listed in article directories. Webmasters will select them to be posted on other sites with a link to your site. With just one article you can get many links back to your site. Or you can directly contact sites that fall into your field and ask if you can be a regular contributor.
A backlink is the technical term for linking a website or blog link to another site. Among all options that a website owner can use to make his website more effective, a small number of top quality backlinks can be far more productive than other tools.
When evaluating links for popularity, search engines like Google, MSN, and Yahoo, look at how often your site is linked to by an outside person. This link is considered a vote for the information you have provided on your site. By linking, it show that someone valued the information on your site. The more links you have, the better your site must be.
When you use the internet for your business, make sure you put as much information that you can about it. This will help people get to know who you are and what you are trying to sell them. And if you are up front, then you will get repeat business.
Having good anchor text in your backlinks is also very important if you want to up your site traffic. You want these links to include your main keywords whenever it is possible to increase your ranks. Now that we have explained the importance of backlinks, let us investigate a few ways to get them.
Qualtiy site content which is unique will be the main reason people will link to your site. You will benefit if your site is different and perhaps even controversial. If people view your site as special they will be more apt to link to it.
To the extent possible, simplify the process of reaching your web site from other web sites. One way to do this is by offering a "Link to Us" section, with copy/paste-able html segments. Obviously you should embed keywords in the anchor text of your site.
All you have to do is write a few articles and request that they be listed in article directories. Webmasters will select them to be posted on other sites with a link to your site. With just one article you can get many links back to your site. Or you can directly contact sites that fall into your field and ask if you can be a regular contributor.
About the Author:
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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