dimanche 18 janvier 2009

Facebook Chiropractic Marketing

03:55 Posted by: Marokko Suche 0 comments

By Matthew Loop DC

Since Facebook is still young and new in many ways, its rate of explosion over the past few years has been uncanny. Like many other social media sites and networks, theres an unparalleled capacity for connecting with highly targeted people that can be interested in your chiropractic practice. It is an unbeatably powerful form of leverage on the internet. Many companies know this is true, and are raising hell to get a piece of the action.

Just recently, some of the big wigs from Microsoft, Yahoo, and Google were fighting to get a piece of Facebook's success. Finally, Microsoft was the winner, dishing out an unbelievable 240 million to own a mere 2% of Facebook. If these big wigs see the writing on the wall, then chiropractic marketing should see it too. Here is the answer to finding success for your chiropractic practice. There are millions of people on Facebook, and even if a minute fraction of them see your information, you're in for a wild ride of success.

I began to teach social networking and social media marketing to chiropractors about 3 years ago, and the success of my students has been inspiring to say the least. 3 years ago it was MySpace that was the most popular, and since then Facebook has taken the cake, no longer being a site just for college kids. Now MySpace is trying to follow in the steps of Facebook, but the two combined are a formidable powerhouse for chiropractic marketing.

Im not making a big deal out of social media sites like Facebook for years now just to improve my health! There are a whopping 140 million members on Facebook, with a whopping 200,000 more joining daily. The potential for chiropractic marketing success in such a forum is unbelievable. And its all completely free.

By starting a chiropractic marketing campaign on these social media sites, you're meeting countless people from your community while creating credibility for your practice. Create a personal relationship with these people, and you better believe that you're going to be the first person they think of when they have a chiropractic issue. When these people trust you, they're going to be marching through your door seeking your services.

Quite honestly, chiropractic marketing in this new innovative way is incredibly fun, not to mention it's absolutely free. If you have a product or service that can be marketed internationally, you can connect with "keyword" specific people across the globe in minutes, too. For example, I know authors that have sold thousands of books because of putting them in front of specific people / niches with highly targeted literature interests. That is just the tip of the iceberg by what you can do with social networks. You can also personalize your profile with photos, videos and songs you enjoy. Facebook allows you to poke and send messages to other friends with loads of additional activities.

When the big guns like Google and Microsoft see a tidal wave coming, you better believe they're seeing correctly. They see the profits about to pour in from Facebook, and they're acting accordingly. This means that chiropractors can ride that wave as well. Start by creating your first account on Facebook and getting to know the site.

Join groups on these social media sites that you identify with and share your story with the world. When you not only sell your practice but also sell yourself as a product, you will have much more success. Brand yourself and clearly establish yourself as the leader in your field, building credibility and respect. Soon people will follow the leader, and walk through your doors needing your services.

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