jeudi 23 avril 2009

The Truth About List Building

01:11 Posted by: Marokko Suche 0 comments

By Calvin Wapasa

Many people with websites do not realize how unlikely it is that their visitors will come back for repeat business on their own accord. No doubt, the impulsive nature of our surfing habits make it difficult to remember exactly which pages we have visited.

For example, if you have 1,000 visitors visit your website in a day, you will likely never see them - or their potential spending money - again. A portion of those passive visitors could have been made into customers. The most successful website owners know that they must have their customers sign up for a mailing list in order to get them to revisit their website.

Creating unique content is a helpful factor, but it is not the only solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list. Even if they are in a hurry, many visitors will still choose to opt-in on your mailing list on their way off your website. Through obtaining both a name and an email address, your opt-in form will allow you to do this.

You can provide a reminder about your services through email to the visitors who signed up on your mailing list. You want to try to sell your product through these subscriptions. By getting as many visitors as you can to subscribe, you will increase your pool of potential customers and profit.

Though it is an easy step, some people don't realize that they could increase their list numbers by writing articles. Proving yourself as an expert in your field, you could write and submit these articles to online article directories.

Viral marketing through article writing can be rewarding. The articles provide a way to market your product, but more importantly, allow you to show your expertise in the area.

The resource box you attach to your articles can build your mailing list. The resource box also known as the bio box, include brief detail about you, your site, and your site's URL. If you include a URL that sends potential visitors directly to the place where they can sign up for your mailing list, this should help boost your mailing list easily.

Article writing can only help boost your mailing list numbers if you include the URL that points to where they can fill out he opt-in form for your mailing list. Make sure your articles read well so that the publishers of eZine will find them worth sharing with the readers and subscribers. That will result in a highly easy viral marketing plan. Always remember to include your website details with your articles.

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