Search Engine Optimization (SEO) is the best way to get long term targeted traffic from the search engines. But SEO requires hard word and commitment on the part of the webmaster. It may take a few months before results start appearing.
First lets see what SEO is in nutshell. SEO means that you optimize your site for search engines so that they rank it well for the keyword that you are aiming. You need to do two things for SEO: On Page and Off Page Optimization. On page Optimization requires you to include html tags: title, description, keyword as well as H1/H2 headers and not more than 4% keyword density in the content for telling the search engine the keyword that you want to be ranked.
On page optimization is only for telling the search engines the keyword that you want to be ranked. But its your site link popularity that is given more importance by the search engines. This is known as Off Page Optimization and requires you to get thousands of quality backlinks from authority sites before the search engines start taking your site seriously.
Let me make it very clear. SEO: both On Page and Off Page Optimization requires work. If you have deep pockets, you can pay to SEO companies to do the hard work fro you. I do it myself and it is fun. Its just that you have to have the patience to work for a few months to get the results.
Many people want to take short cut to SEO. They download Black Hat SEO eBooks thinking that these black hat techniques may give them success. Nothing is further from the truth. Search engines dont like black hat techniques.
Black Hat SEO short cut is not good. It may work for sometime but the search engines will find it and ban your site. Other people buy SEO software. There are many available online. SEO Elite is one such software.
SEO Elite will tell you the number of backlinks that your site is getting. You will have to get the backlinks yourself. It will also tell you whether your site is getting ranked for a particular keyword or not.
So why pay a few hundred dollars when you can get the same information from Google free. Google wants to help you in building a better website that users like. This is what SEO is all about; a user friendly website with good quality content.
Open a Google Account and register your website at Google Webmaster Tools. Submit a sitemap of your site. Within days Google will index your site. When you add new pages, Googlebot will get notified and index that page in a few hours.
In the Google Webmaster tools, you will find the link Search Queries. Click on this link. It will show you the keywords for which your website had been ranked in the past week.
Use: link:http://www.yourdomain.com on the Google Webmaster Tools page to find the backlinks that Google knows your site is getting. If Google is not counting a backlink, it simply means Google does not know about it and that link has no value for Google.
Now, this is a free method that does not require you to pay hundreds of dollars. Why you need to buy SEO Elite if Google can do the same thing for you free. And if you are using Google Adwords for advertising your site than you can use Google Analytics.
Google Analytics is even better. It gives you the number of visitors, pageviews; keywords that are giving you search engine traffic, direct traffic and other referral sites that send traffic to your site.
First lets see what SEO is in nutshell. SEO means that you optimize your site for search engines so that they rank it well for the keyword that you are aiming. You need to do two things for SEO: On Page and Off Page Optimization. On page Optimization requires you to include html tags: title, description, keyword as well as H1/H2 headers and not more than 4% keyword density in the content for telling the search engine the keyword that you want to be ranked.
On page optimization is only for telling the search engines the keyword that you want to be ranked. But its your site link popularity that is given more importance by the search engines. This is known as Off Page Optimization and requires you to get thousands of quality backlinks from authority sites before the search engines start taking your site seriously.
Let me make it very clear. SEO: both On Page and Off Page Optimization requires work. If you have deep pockets, you can pay to SEO companies to do the hard work fro you. I do it myself and it is fun. Its just that you have to have the patience to work for a few months to get the results.
Many people want to take short cut to SEO. They download Black Hat SEO eBooks thinking that these black hat techniques may give them success. Nothing is further from the truth. Search engines dont like black hat techniques.
Black Hat SEO short cut is not good. It may work for sometime but the search engines will find it and ban your site. Other people buy SEO software. There are many available online. SEO Elite is one such software.
SEO Elite will tell you the number of backlinks that your site is getting. You will have to get the backlinks yourself. It will also tell you whether your site is getting ranked for a particular keyword or not.
So why pay a few hundred dollars when you can get the same information from Google free. Google wants to help you in building a better website that users like. This is what SEO is all about; a user friendly website with good quality content.
Open a Google Account and register your website at Google Webmaster Tools. Submit a sitemap of your site. Within days Google will index your site. When you add new pages, Googlebot will get notified and index that page in a few hours.
In the Google Webmaster tools, you will find the link Search Queries. Click on this link. It will show you the keywords for which your website had been ranked in the past week.
Use: link:http://www.yourdomain.com on the Google Webmaster Tools page to find the backlinks that Google knows your site is getting. If Google is not counting a backlink, it simply means Google does not know about it and that link has no value for Google.
Now, this is a free method that does not require you to pay hundreds of dollars. Why you need to buy SEO Elite if Google can do the same thing for you free. And if you are using Google Adwords for advertising your site than you can use Google Analytics.
Google Analytics is even better. It gives you the number of visitors, pageviews; keywords that are giving you search engine traffic, direct traffic and other referral sites that send traffic to your site.
About the Author:
Mr. Ahmad Hassam is a Harvard University Graduate. Discover A Social Bookmarking Software for Massive Link Building and Traffic. Read How To Get Massive Web Traffic!
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