Bonuses are the secret sauce for selling ebooks or any information product (or physical product for that matter). People want extreme value for things they purchase and this is especially true with information products.
Your readers want to know that your ebook will deliver on its promises; they want great results and a product that works. Readers are naturally mistrustful of overblown claims, and want to be reassured - if they don't trust in the value of your products, they won't buy. You can overcome this tendency by including valuable bonus material, especially when the bonus material is worth more than the ebook itself.
When you add loads of valuable bonuses, your customers will be more likely to buy your PDF e-books - after all, with so many great bonuses, it's a terrific bargain! Write a truly incredible e-book for your readers, then knock their socks off with added bonuses to encourage strong sales.
So what kind of bonuses can you add? Try giving free videos or audio clips, special reports, another PDF ebook - anything that fits with the topic of your ebook. As a general rule, include physical bonuses when selling physical products; digital bonuses should be included with digital products.
You need high-quality bonus material. Where can you find it?
Start by Googling "free ebooks" on your topic. For example, I recently searched for "asthma free ebook". This quick search allowed me to find other ebooks written on asthma. Those other authors jumped at the chance to share their ebook virally.
The one thing you must do is read the permission statement in the ebook to see if it's okay to share it with others. Most free ebooks will give you permission to share, but not permission to sell. So, you want to offer it as a bonus in addition to your info product - not bundled in with your info product.
Online article directories are another good place to search for articles and other bonus material. You are permitted to use these articles, but must keep the article and author's biographical information intact. There are hundreds, even thousands, of article directories online - two of my favorites are at www.ezinearticles.com and www.articlecity.com.
Collect a series of ten or more articles, and bundle them together. Use them to create a special report for your customers - you can even customize these reports by adding a brief commentary at the end.
Use these three methods to find great bonuses to add to your ebook or other information products. These bonuses are the key to driving sales, adding value and increasing your profits. Check back with us often - more articles on finding killer bonuses are coming soon!
Your readers want to know that your ebook will deliver on its promises; they want great results and a product that works. Readers are naturally mistrustful of overblown claims, and want to be reassured - if they don't trust in the value of your products, they won't buy. You can overcome this tendency by including valuable bonus material, especially when the bonus material is worth more than the ebook itself.
When you add loads of valuable bonuses, your customers will be more likely to buy your PDF e-books - after all, with so many great bonuses, it's a terrific bargain! Write a truly incredible e-book for your readers, then knock their socks off with added bonuses to encourage strong sales.
So what kind of bonuses can you add? Try giving free videos or audio clips, special reports, another PDF ebook - anything that fits with the topic of your ebook. As a general rule, include physical bonuses when selling physical products; digital bonuses should be included with digital products.
You need high-quality bonus material. Where can you find it?
Start by Googling "free ebooks" on your topic. For example, I recently searched for "asthma free ebook". This quick search allowed me to find other ebooks written on asthma. Those other authors jumped at the chance to share their ebook virally.
The one thing you must do is read the permission statement in the ebook to see if it's okay to share it with others. Most free ebooks will give you permission to share, but not permission to sell. So, you want to offer it as a bonus in addition to your info product - not bundled in with your info product.
Online article directories are another good place to search for articles and other bonus material. You are permitted to use these articles, but must keep the article and author's biographical information intact. There are hundreds, even thousands, of article directories online - two of my favorites are at www.ezinearticles.com and www.articlecity.com.
Collect a series of ten or more articles, and bundle them together. Use them to create a special report for your customers - you can even customize these reports by adding a brief commentary at the end.
Use these three methods to find great bonuses to add to your ebook or other information products. These bonuses are the key to driving sales, adding value and increasing your profits. Check back with us often - more articles on finding killer bonuses are coming soon!
About the Author:
Stephen Beck enjoys teaching people how to begin an ebook business. Go grab Stephen's 3 free videos at http://www.8weekstoprofits.com so you can begin your internet marketing business now.
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