dimanche 24 mai 2009

Avoiding the List Building Myths for An Effective Online Marketing

00:50 Posted by: Marokko Suche 0 comments

By Louis-Charles Martel

Lists are good way of having bigger customer base for businesses especially those who are going online. It allows them to send advertisements, updates, etc. for those who are included in the list. Listing techniques also allow business to expand their current customer flow by exposing company links and information in various medium. However, some businesses are hesitant in having such lists because of legends and myths that came from baseless worries. This article will discuss the top five myths being encountered in list building.

Building a Customer List is Very Difficult and Requires Technical Knowledge Lists are created from modern techniques making this notion to be logical after all. But still, the difficulty and technical knowledge required in list building is also minimized by modern technology. Free hosting sites are now available in the web and there are lots of easy-to-use tools being offered to those who seek internet marketing and entrepreneurship. Most big-time online entrepreneurs who ended up big-time started with very little technical knowledge.

Receiving e-Mails Drive Customers Mad All the Time First mails do not drive customers mad. For every mail that the customers will receive, they are always given the choice if they want to continue receiving mails or not. If they decided to know more about the company and its products, they will not sign out from the list and they will actually be very eager to receive regular updates to see what is new for the company. They are the subscribers who have the potential to be a buyer but before that, they should be kept informed and updated and one way of doing that is through e-mail. On the other hand, they can simply click the unsubscribe link found at the end of the mail if they wish to stop their mail delivery. If they did not do that and got mad for receiving succeeding mails, it is now their problem because they were given the unsubscribe option in the first place.

People Do Not Respond through e-Mails Though it typically takes days or weeks before people open their mailboxes, e-mails are still one the widely used medium in communicating worldwide. People will also be able to subscribe in the list and receive newsletters because they have an active e-mail account.

Business and Writing Skills Need to be Used Simultaneously It is good to have good writing skills to have more personal touch in each mail but proficient writing skill is not a requirement. They can ask their staff to write or edit the work of the entrepreneur. They can also avail of various freelance writing services available in the market.

It Will Become Spam Mail Most promotional mails are being sorted automatically to junk folder but it is not technically a spam. It is not unsolicited and is received by the customer because of his subscription. It is also legal because both parties agreed upon the terms and conditions and the customer can always opt to sign out from the list building to stop receiving mails.

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