Attraction Marketing for an MLM Marketing business is a well used term these days online. A number of years ago, a group of us were calling it "relationship marketing" and it means the same thing. There are now huge changes happening in MLM, especially online. However, it's still a challenge for many network marketers to fully understand what Attraction marketing means. This kind of marketing is quite the opposite from making a list of all your friends, acquaintances and family, and then approaching them one by one. In this article, we use an example of how attraction marketing really works.
What if you had a web page somewhere telling folks about yourself, and you had some pictures of stuff you do, like maybe you pretend to be Mick Jagger in the Rolling stones band, or you love scuba diving, or love to travel, so something else completely different. You also have an MLM home business and you have a little advert on the side of your page with a link to your specific business.
Now, way over the other side of the world, perhaps in Australia or Asia or Europe, or anywhere, imagine this person (lets call him mystery guy) is searching the internet for a new MLM business. This person used to be a big leader in another company, but he's looking for something different. He has found the company he wants to join and now he's looking for a sponsor, someone he will get along with and someone he can trust and respect. He's not interested in joining someone who's a big leader already, because he knows from past experience, that big leaders don't have much time.
This person who's looking at your web pages has already contacted a few individuals in your company, but they never call him back and don't write to him either. They don't seem to take him seriously, and he has no way of getting to know these people .
He's starting to wonder if this is the right company for him, when he comes across your page, telling folks about yourself, and he really likes what he reads about you. Just from reading your page and looking at your picture, he can tell that you love music (something he loves also) and you love the ocean ( which he does also). Your blog discusses your company without advertising, so he can "hear your voice" about the company.
One day you log into your company site back office, and see this person has signed up under you and has a couple of other folks signed up already. He has purchased products, and so have his members, so it looks promising. You give him a call on your Voice Over IP system and make contact with him. Both of you talk easily and he sounds like a real leader, and very serious about succeeding in organization. He has already built a big business with another network marketing company, but wants to change over now.
This mystery guy sponsors more and more individuals, (as time goes on) and all of a sudden you're at the next pin level in your company. Then, he and one of his leaders opens up a new country for your company. This takes a long time, and you all work pretty hard, but it is worth it. When the company is launched, hundreds of people purchase the product and you move up 3 pin levels, just in that month.
Your life changes dramatically, now you start traveling to the other side of the world, to meet up with your new business partners. Now you can start doing more of the things you love doing, and you start attracting many other people in the same way.
This is the way attraction marketing works. You put your stuff out there online and others are attracted to it. This "stuff" could be about your products or (more importantly) what problems your products can solve for folks . And the more things you share about yourself, the more your business grows, and the more money you make from your MLM business opportunity.
What if you had a web page somewhere telling folks about yourself, and you had some pictures of stuff you do, like maybe you pretend to be Mick Jagger in the Rolling stones band, or you love scuba diving, or love to travel, so something else completely different. You also have an MLM home business and you have a little advert on the side of your page with a link to your specific business.
Now, way over the other side of the world, perhaps in Australia or Asia or Europe, or anywhere, imagine this person (lets call him mystery guy) is searching the internet for a new MLM business. This person used to be a big leader in another company, but he's looking for something different. He has found the company he wants to join and now he's looking for a sponsor, someone he will get along with and someone he can trust and respect. He's not interested in joining someone who's a big leader already, because he knows from past experience, that big leaders don't have much time.
This person who's looking at your web pages has already contacted a few individuals in your company, but they never call him back and don't write to him either. They don't seem to take him seriously, and he has no way of getting to know these people .
He's starting to wonder if this is the right company for him, when he comes across your page, telling folks about yourself, and he really likes what he reads about you. Just from reading your page and looking at your picture, he can tell that you love music (something he loves also) and you love the ocean ( which he does also). Your blog discusses your company without advertising, so he can "hear your voice" about the company.
One day you log into your company site back office, and see this person has signed up under you and has a couple of other folks signed up already. He has purchased products, and so have his members, so it looks promising. You give him a call on your Voice Over IP system and make contact with him. Both of you talk easily and he sounds like a real leader, and very serious about succeeding in organization. He has already built a big business with another network marketing company, but wants to change over now.
This mystery guy sponsors more and more individuals, (as time goes on) and all of a sudden you're at the next pin level in your company. Then, he and one of his leaders opens up a new country for your company. This takes a long time, and you all work pretty hard, but it is worth it. When the company is launched, hundreds of people purchase the product and you move up 3 pin levels, just in that month.
Your life changes dramatically, now you start traveling to the other side of the world, to meet up with your new business partners. Now you can start doing more of the things you love doing, and you start attracting many other people in the same way.
This is the way attraction marketing works. You put your stuff out there online and others are attracted to it. This "stuff" could be about your products or (more importantly) what problems your products can solve for folks . And the more things you share about yourself, the more your business grows, and the more money you make from your MLM business opportunity.
About the Author:
John and Julieanne provide access to a "Road Map to Success" training and consulation video system, which removes the mystery of building a successful MLM Network Marketing organization by allowing you to copy money-making methods - quickly and simply, one step at a time.. guaranteed! Go to the following web page for news and updates about building your MLM business.
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