dimanche 25 janvier 2009

Use the Network ? Attract Browsers

By Theo McLanahan

If you are familiar with the Internet and websites, you are probably familiar with message boards and forums. These online communities allow people to connect, share stories, ask questions, offer information, and build relationships. By participating in these forums you can network with other Internet Marketers, communicate with potential customers and increase the amount of traffic that is visiting your website.

When you post on a forum your signature line is possibly the most important aspect. This is where your put yourself out there. You may decide to include some type of graphic that displays your symbol that you use for your website. You definitely want to include an easy link to your website. Your signature line should be included in everything you post so that when people read and their interest grows they have quick and easy access to your website.

When you are new to a forum, post an introductory greeting and let people know who you are. These forums are a great way to build relationships. However, it takes time to build relationships and establish credibility. Try to post regularly and avoid blatant advertisements of your business. Forums often attract a number of spammers whose sole purpose is to advertise their site. These spam messages are usually deleted by the forum's moderators.

Concise and informative answers given to questions posted on the message board will present you as an expert and will draw people to you and to your site the next time they need information on that subject. You will then be developing their trust and reliance on you. A relationship is developing and a potential customer has been born.

You can also include links to your opt-in pages for your newsletter. This will drive traffic to your site and increase the amount of people on your mailing list. Adding links to your newsletter that leads to articles and other information on your website will further increase the amount of traffic to your site.

If you are offering an e-course, a special report or some other discount for a product or service on your site, include a link in your forum posts. The members of the online communities you belong to will want to take advantage of your special offers.


Face to face is still a great way to advertise. You may be surprised how many recommendations you can get from your friends just talking about what you have to offer. Making friends online gives you access to a potentially global customer base. Through word of mouth your information or product can be circulated worldwide in a short time. Never underestimate the value of good online contacts. Networking is the key.

You will increase the number of people who browse your site by utilizing forums and message boards. Develop online friendships, show yourself to be knowledgeable about your subject and give beneficial information on the topic. You are sure to see more visitors to your site.

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