Sorry, internet marketers, but your industry is a freaking joke. You mined us suckers really well for a long time, but it's time to stop.
And no, I'm not an internet marketer myself. I have nothing to gain by writing this, except that I'm sick of getting ripped off. Here's my reasoning:
ANYONE - and I mean anyone - can build a web site or have one built for $250 or less. Go to a template site, buy a template and set up your site. Bam, you're done. Or use a free site like Wordpress.com. Or hire someone for $150 to build it. Whatever, you'll get 90% of what you'd get by paying someone $10,000.
Second, the only thing you need to succeed in internet marketing is decent content. If you can write halfway decently, then you're totally OK in that department. Can't write? Don't want to? Guess what! You can go to Elance.com and hire someone to do that, too.
Third, what really matters is traffic. Somehow you've got to get people to your site. Search engines do most of that. And no one outside of Google, Yahoo! and Microsoft knows the best way to beat the search engines. So why hire someone else?
Even if you do hire an expert, and even if they do know what they're doing, you're up against competitors who've put years into their own sites. You're not going to beat them in any decent amount of time.
Even worse, it's pretty much impossible to tell the real experts from the ripoff artists. You don't know a thing about internet marketing at this point, right? So how are you going to judge who to hire? 90% of internet marketing 'specialists' are utterly incompetent. At best you have a 10% chance of getting someone decent.
And even if you do find someone who's legit, it'll cost you thousands of dollars, if not tens of thousands, to get their services. Let's say they're 3x better than you at marketing your business online. If you do it yourself, it might cost you 10x less. It just doesn't compute.
Seventh, it changes so fast that the 'experts' can't stay experts for more than a week. Google alone has made so many changes to the way they rank sites that SEO professionals say rankings no longer matter. What? Then why the heck should I pay you?
Do yourself a favor: Stop paying for internet marketing. Use the money to improve your own skills and market your business. In the long run, it's a better investment
And no, I'm not an internet marketer myself. I have nothing to gain by writing this, except that I'm sick of getting ripped off. Here's my reasoning:
ANYONE - and I mean anyone - can build a web site or have one built for $250 or less. Go to a template site, buy a template and set up your site. Bam, you're done. Or use a free site like Wordpress.com. Or hire someone for $150 to build it. Whatever, you'll get 90% of what you'd get by paying someone $10,000.
Second, the only thing you need to succeed in internet marketing is decent content. If you can write halfway decently, then you're totally OK in that department. Can't write? Don't want to? Guess what! You can go to Elance.com and hire someone to do that, too.
Third, what really matters is traffic. Somehow you've got to get people to your site. Search engines do most of that. And no one outside of Google, Yahoo! and Microsoft knows the best way to beat the search engines. So why hire someone else?
Even if you do hire an expert, and even if they do know what they're doing, you're up against competitors who've put years into their own sites. You're not going to beat them in any decent amount of time.
Even worse, it's pretty much impossible to tell the real experts from the ripoff artists. You don't know a thing about internet marketing at this point, right? So how are you going to judge who to hire? 90% of internet marketing 'specialists' are utterly incompetent. At best you have a 10% chance of getting someone decent.
And even if you do find someone who's legit, it'll cost you thousands of dollars, if not tens of thousands, to get their services. Let's say they're 3x better than you at marketing your business online. If you do it yourself, it might cost you 10x less. It just doesn't compute.
Seventh, it changes so fast that the 'experts' can't stay experts for more than a week. Google alone has made so many changes to the way they rank sites that SEO professionals say rankings no longer matter. What? Then why the heck should I pay you?
Do yourself a favor: Stop paying for internet marketing. Use the money to improve your own skills and market your business. In the long run, it's a better investment
About the Author:
E. Murot tries to save people from internet marketing so-called experts who try to sell their services at a premium, instead teaching business people to do their own marketing.
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